Web Design for ROI
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
 Trade In this Item for up to £4.35
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads for an Amazon.co.uk gift card of up to £4.35, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
-- Bryan Eisenberg, bestselling author of Call to Action
"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia
"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.
-- Bryan Eisenberg, bestselling author of Call to Action
"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia
"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.
Product Description
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I enjoyed this book very much. It was easy to read, giving clear to understand examples. It draws attention to the main points for achieving web design for ROI, which makes the book good for reference. However it does not provide extensive how-to, rather it is food for thought and issues to draw ones attention.
The book is for everyone who contributes to the creation of a web site. Programmers and designers will not find any technical tips, but rather a better understanding of what a "selling web site" is. Managers might find it useful in understanding why designer has made a particular solution/layout/images of the site. So all in all, havind this book might help all paties (management vs designers or management vs programers etc etc) to understand each other better.
The book is for everyone who contributes to the creation of a web site. Programmers and designers will not find any technical tips, but rather a better understanding of what a "selling web site" is. Managers might find it useful in understanding why designer has made a particular solution/layout/images of the site. So all in all, havind this book might help all paties (management vs designers or management vs programers etc etc) to understand each other better.
Format:Paperback
This is a great book and I will recommend it in the future without a doubt.
If only these topics had been discussed when I was studying at University!
It would have made a massive difference!
If only these topics had been discussed when I was studying at University!
It would have made a massive difference!
Format:Paperback
As a web designer/developer, I found this book saying so many right things. I think any business with a website important to them should read this book and all web designers/developers should do their best to educate their clients to the principles contained within.
I felt much of the latter half of the book was very focused on ecommerce sites, so won't be useful to everyone, although the more general first-half makes the book worth buying in itself.
I felt much of the latter half of the book was very focused on ecommerce sites, so won't be useful to everyone, although the more general first-half makes the book worth buying in itself.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Art, Architecture & Photography > Design Studies > Graphic Design
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > Programming > Graphics & Multimedia
- Books > Computing & Internet > Software & Graphics > Internet Applications > Web Browsers
- Books > Computing & Internet > Web Development > Web Design > Web Graphics & Animation
- Books > Computing & Internet > Web Development > Web Design > Website Design
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
