From the Back Cover
Get started down the path to amazing web designs and user–friendly sites
Ready to build the coolest high–powered websites? This guide is packed with the processes, tips, and techniques to show you how. You′ll gain new skills as you learn how to plan, produce, and manage enterprise–level web pages. Then you′ll take your site to new heights by connecting it to social media accounts and optimizing it for tablets.
Kicking off web design — learn about the entire production process and the roles and responsibilities of your web development team
Crafting a stunning site — from defining your audience andcreating a sitemap to navigating web content and testing yourdesign, put your plans in place for your site
Images, text, color, mood boards, and more — have fun designing web graphics while following key techniques to deliver the right look and feel
Producing the final website — implement visual design strategies that enhance usability and present a unique brand statement
Open the book and find:
Tips for creating a user–friendly design
Ways to organize and navigate web content
How to carry out user tests to ensure optimal performance
Methods for crafting the visual interface
Steps for integrating social media into your pages
How to design a mobile–optimized site
Hints to follow to get found by search engines
How to extend functionality with APIs
Effectively plan your site and incorporate social media aspects
Apply good web–design principles using color, text, and navigation
Develop, test, and launch your site
IN FULL COLOR!
About the Author
is an experienced digital creative executive with over 20 years building, inspiring, and leading creative teams; managing vendors; overseeing digital department and project budgets, brand identity, packaging, and pointof–sale design; and guiding innovation and best practices for web, mobile, social media, and e–commerce projects.