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Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time [Paperback]

4.2 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

1 Oct 2004
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena

Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.

Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.

Product details

  • Paperback: 288 pages
  • Publisher: Amacom (1 Oct 2004)
  • Language: English
  • ISBN-10: 0814472494
  • ISBN-13: 978-0814472491
  • Product Dimensions: 2.3 x 18.8 x 23.3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 470,410 in Books (See Top 100 in Books)

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Product Description


All who are interested in making their communications more effective should read it."

-"Journal of Consumer Marketing"

About the Author

,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.

Inside This Book (Learn More)
First Sentence
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
16 of 16 people found the following review helpful
3.0 out of 5 stars A mixed blessing. 22 Nov 2007
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?

If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.
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50 of 52 people found the following review helpful
3.0 out of 5 stars Basic points good, but too smarmy 1 Aug 2006
Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ).

Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").

So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
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10 of 10 people found the following review helpful
1.0 out of 5 stars This book should be marked as 'Spam'! 7 April 2009
The contents table, cover and reviews convinced me to buy this book. I am returning it after reading it for only 10 minutes.

All the examples in this book describe marketing that the rest of us know as 'spam' -- suggested subjects for e-mails are "This is barely legal" and "Dinner is on me ..." and something like "Did I forget to send you this?"... the author then goes on to suggest that perhaps this is misleading as the e-mail looks personal when it is not, but seems to argue her cause by saying marketing *should* be personal... ?!

Examples cited are weight loss adverts, and those awful "Keep reading this, I promise in a minute I am going to reveal my secret..." c*ap.

The kind of marketing this book encourages are precisely the kind of marketing that e-mail services such as Gmail spend a lot of time identifying and marking as 'spam'.

My advice, do not buy this book, unless you have some morbid fascination in spam, or want to track down the author and inspiration behind probably 1000 unwanted emails in your inbox over the past month, and ask her to personally delete each one. Yes there is a picture of her, and she lives in LA.

No hard feelings to the Author.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Guide to Good Copy 16 May 2006
By Tetsou
As a web developer I spend a great deal of time thinking about page design. It has taken some time to get around to thinking about the copy I place in between the nice graphics. Veloso takes you through the basic structure of good copy and some of the theory of what makes copy work with good examples. I didn't buy all the tips, but overall it made me think about my site and how I structure the words on the page in addition to the graphical elements.

A good read for anyone wanting to produce more effective copy.
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6 of 7 people found the following review helpful
5.0 out of 5 stars A marvellous and exciting book 29 May 2006
Format:Paperback|Verified Purchase
I began this book with some good, vague ideas about the kind of e-commerce website that I wished to write and build. By the time I had finished it, I had not just a tight and excellent strategy, but also the tactics to back it up. The book is very well written indeed. It promises and delivers a formula for web-writing that sells. It also excited me. It was like having an expert by my side who prompted me to ask questions. The net result? I felt stimulated into developing the core formula for myself. By the end, I was running with the ball. A fantastic book.
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14 of 17 people found the following review helpful
5.0 out of 5 stars Invaluable 19 Aug 2005
Such an inspiration: this book is full of golden advice and straightforward recommendations on how to build strong sales techniques into web pages and marketing emails. It really is indispensable for anybody involved in using the web to sell absolutely anything.
One of the best things about it is that it wasted absolutely no time. Just about every page is direct, easy to follow and builds into a compelling tutorial on successful e-marketing.
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