- Paperback: 288 pages
- Publisher: Amacom (1 Oct 2004)
- Language English
- ISBN-10: 0814472494
- ISBN-13: 978-0814472491
- Product Dimensions: 23.1 x 18.5 x 2 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: 360,061 in Books (See Top 100 in Books)
Web Copy That Sells
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More About the Author
Product Description
Product Description
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena
Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.
Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
About the Author
,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.
Inside This Book
(Learn More)
First Sentence
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful:
3.0 out of 5 stars
A mixed blessing.,
By
This review is from: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?
If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.
49 of 51 people found the following review helpful:
3.0 out of 5 stars
Basic points good, but too smarmy,
By
This review is from: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ).
Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?"). So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
9 of 9 people found the following review helpful:
1.0 out of 5 stars
This book should be marked as 'Spam'!,
By
This review is from: Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
The contents table, cover and reviews convinced me to buy this book. I am returning it after reading it for only 10 minutes.
All the examples in this book describe marketing that the rest of us know as 'spam' -- suggested subjects for e-mails are "This is barely legal" and "Dinner is on me ..." and something like "Did I forget to send you this?"... the author then goes on to suggest that perhaps this is misleading as the e-mail looks personal when it is not, but seems to argue her cause by saying marketing *should* be personal... ?! Examples cited are weight loss adverts, and those awful "Keep reading this, I promise in a minute I am going to reveal my secret..." c*ap. The kind of marketing this book encourages are precisely the kind of marketing that e-mail services such as Gmail spend a lot of time identifying and marking as 'spam'. My advice, do not buy this book, unless you have some morbid fascination in spam, or want to track down the author and inspiration behind probably 1000 unwanted emails in your inbox over the past month, and ask her to personally delete each one. Yes there is a picture of her, and she lives in LA. No hard feelings to the Author.
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