- Paperback: 288 pages
- Publisher: Amacom (1 Oct 2004)
- Language English
- ISBN-10: 0814472494
- ISBN-13: 978-0814472491
- Product Dimensions: 23.1 x 18.5 x 2 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: 229,995 in Books (See Top 100 in Books)
Web Copy That Sells
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More About the Author
Product Description
Product Description
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena
Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.
Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
About the Author
,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.
Inside This Book
(Learn More)
First Sentence
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Paperback
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?
If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.
If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.
49 of 51 people found the following review helpful
Format:Paperback
Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ).
Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").
So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing business-if only you knew how?").
So I caution those business owners who feel this style of writing may not be appropriate for them. I do think there are things of value, but it's not right for everyone.
9 of 9 people found the following review helpful
Format:Paperback
The contents table, cover and reviews convinced me to buy this book. I am returning it after reading it for only 10 minutes.
All the examples in this book describe marketing that the rest of us know as 'spam' -- suggested subjects for e-mails are "This is barely legal" and "Dinner is on me ..." and something like "Did I forget to send you this?"... the author then goes on to suggest that perhaps this is misleading as the e-mail looks personal when it is not, but seems to argue her cause by saying marketing *should* be personal... ?!
Examples cited are weight loss adverts, and those awful "Keep reading this, I promise in a minute I am going to reveal my secret..." c*ap.
The kind of marketing this book encourages are precisely the kind of marketing that e-mail services such as Gmail spend a lot of time identifying and marking as 'spam'.
My advice, do not buy this book, unless you have some morbid fascination in spam, or want to track down the author and inspiration behind probably 1000 unwanted emails in your inbox over the past month, and ask her to personally delete each one. Yes there is a picture of her, and she lives in LA.
No hard feelings to the Author.
All the examples in this book describe marketing that the rest of us know as 'spam' -- suggested subjects for e-mails are "This is barely legal" and "Dinner is on me ..." and something like "Did I forget to send you this?"... the author then goes on to suggest that perhaps this is misleading as the e-mail looks personal when it is not, but seems to argue her cause by saying marketing *should* be personal... ?!
Examples cited are weight loss adverts, and those awful "Keep reading this, I promise in a minute I am going to reveal my secret..." c*ap.
The kind of marketing this book encourages are precisely the kind of marketing that e-mail services such as Gmail spend a lot of time identifying and marking as 'spam'.
My advice, do not buy this book, unless you have some morbid fascination in spam, or want to track down the author and inspiration behind probably 1000 unwanted emails in your inbox over the past month, and ask her to personally delete each one. Yes there is a picture of her, and she lives in LA.
No hard feelings to the Author.
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Most Recent Customer Reviews
One of the best book I have read
This must be one of the best books on the subject, I have got most of my customers reading this, it makes you think about how you read/write a web site and what you are after.... Read more
Published on 5 April 2009 by D. Floyd
Web Copy That Sells
You might disagree with the hard sell approach - but it delivers by giving you the tools to write your copy. Read more
Published on 5 April 2009 by Quality experiences
Web Copy that Sells
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Read more
Published on 9 Oct 2008 by Tami Brady
Best Value
This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this subject... Read more
Published on 3 May 2007 by Malcolm Gallagher
Impressive and thought-inspiring
I am not the sort of person who buys a book to read cover-to-cover.
Sadly, I've only ever done that for a few books since becoming an adult. Read more
Sadly, I've only ever done that for a few books since becoming an adult. Read more
Published on 16 Sep 2006 by S. Clements-hawes
A marvellous and exciting book
I began this book with some good, vague ideas about the kind of e-commerce website that I wished to write and build. Read more
Published on 29 May 2006 by Dr. Stephen Byrne
Guide to Good Copy
As a web developer I spend a great deal of time thinking about page design. It has taken some time to get around to thinking about the copy I place in between the nice graphics. Read more
Published on 16 May 2006 by Tetsou
Invaluable
Such an inspiration: this book is full of golden advice and straightforward recommendations on how to build strong sales techniques into web pages and marketing emails. Read more
Published on 19 Aug 2005 by I. Winter
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