Web copy—the words on a website that make people buy what you’re selling—is the single most important element that can turn a lackluster site into a “perpetual money machine.” This book is the definitive resource for mastering the skill of writing attention-grabbing online copy that makes people take action. Starting with a five-step blueprint and powerful psychological tactics for writing irresistible e-mail, marketing, and website communications, veteran web copywriter Maria Veloso also provides guidelines for writing and producing high-converting video sales letters (VSLs) . . . writing copy for mobile devices and the “portable web” . . . and writing copy for highly clickable interactive advertising banners.
New and timely additions to this third edition include methods for standing out in the ever-changing social media landscape and mining the endless possibilities of this new market, plus smart tips on crafting highly targeted Facebook ads that will help you capture the attention (and dollars) of more than a billion Facebook users, and also how to:
• Monetize e-zines and e-newsletters to generate maximum revenues
• Write search-engine-optimized articles that generate massive traffic to your website
• Streamline your communications into compelling “cyber bites” that rivet the attention of your prospects and customers
Throughout, case studies provide real-world examples of actual web businesses that have flourished using Veloso’s unbeatable methods.
“Web Copy That Sells is, without a doubt, a treasure for any copywriter, entrepreneur, or marketer. If you want to unleash the power of the written word and apply it to the web and make millions in the process, you’ve got to read this book. Even though I have more than five decades of direct marketing and copywriting experience, I was blown away by how much I learned from reading Maria’s great advice.”
— Joseph Sugarman, Direct Marketing Legend, Chairman and Founder of BluBlocker Corporation
“Veloso’s book is one of the single best books on copywriting I’ve ever read. When building my first website to sell my service, I used this book as a ‘bible’ to make sure my copy performed. I must have read this book at least five times and each reading would bring fresh insights that would send me back to my website copy to make further changes. Results? My first piece of copy, adjusted and tweaked with ideas from this book, went on to sell $3 million dollars’ worth of products.”
— Vishen Lakhiani, CEO and Co-Founder,MindValley.com
Maria Veloso began her copywriting career in 1977 and is now widely acknowledged as the leading expert in web copywriting. She is the CEO of Think-Outside-the-Book Publishing and Breakthroughs Unlimited and the director of Web Copywriting University. Through her unique and powerful approach to direct-response web copywriting, she has sold over $150 million worth of products and services for her online clients, as well as for her own online enterprises.