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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu Paperback – 1 Apr 2013


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Product details

  • Paperback: 304 pages
  • Publisher: Amacom; 3 edition (1 April 2013)
  • Language: English
  • ISBN-10: 0814432514
  • ISBN-13: 978-0814432518
  • Product Dimensions: 2.5 x 19 x 23.5 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 150,294 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"Well organized, easy to understand, and containing enough information to fill several college-level courses, the book is a goldmine." --"Retailing Insight"

From the Back Cover

Web copy—the words on a website that make people buy what you’re selling—is the single most important element that can turn a lackluster site into a “perpetual money machine.” This book is the definitive resource for mastering the skill of writing attention-grabbing online copy that makes people take action. Starting with a five-step blue­print and powerful psychological tactics for writing irresistible e-mail, marketing, and website communications, veteran web copywriter Maria Veloso also provides guidelines for writing and producing high-converting video sales letters (VSLs) . . . writing copy for mobile devices and the “portable web” . . . and writing copy for highly clickable interactive advertising banners.

New and timely additions to this third edition include methods for standing out in the ever-changing social media landscape and mining the endless possibilities of this new market, plus smart tips on crafting highly targeted Facebook ads that will help you capture the attention (and dollars) of more than a billion Facebook users, and also how to:

• Monetize e-zines and e-newsletters to generate maximum revenues

• Write search-engine-optimized articles that generate massive traffic to your website

• Streamline your communications into compelling “cyber bites” that rivet the attention of your prospects and customers

Throughout, case studies provide real-world examples of actual web businesses that have flourished using Veloso’s unbeatable methods.

Web Copy That Sells is, without a doubt, a treasure for any copywriter, entrepreneur, or marketer. If you want to unleash the power of the written word and apply it to the web and make millions in the process, you’ve got to read this book. Even though I have more than five decades of direct marketing and copy­­writing experience, I was blown away by how much I learned from reading Maria’s great advice.”

Joseph Sugarman, Direct Marketing Legend, Chairman and Founder of BluBlocker Corporation

“Veloso’s book is one of the single best books on copywriting I’ve ever read. When building my first website to sell my service, I used this book as a ‘bible’ to make sure my copy performed. I must have read this book at least five times and each reading would bring fresh insights that would send me back to my website copy to make further changes. Results? My first piece of copy, adjusted and tweaked with ideas from this book, went on to sell $3 million dollars’ worth of products.”

Vishen Lakhiani, CEO and Co-Founder,MindValley.com

Maria Veloso began her copywriting career in 1977 and is now widely acknowledged as the leading expert in web copywriting. She is the CEO of Think-Outside-the-Book Publishing and Breakthroughs Unlimited and the director of Web Copywriting University. Through her unique and powerful approach to direct-response web copywriting, she has sold over $150 million worth of products and services for her online clients, as well as for her own online enterprises.


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Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
If you know anyone – including you – who uses their website to communicate with others or to attract new clients/bookings, then this book will really help.

I've read half of it in about 90 minutes, it's a fun read, and it's opened my eyes to all the ways my website wasn't attracting people, and how to make simple changes to turn that on its head.

And ditto re my ezine and my mailing list.

The title and blurb are very sales-focused, nothing wrong with that of course, I welcome more sales, I also like the book because it helps me understand more about people and their behaviour and mind-sets.

Lots of people put tons of effort and money into gaining web traffic, but what's the point of that, when if people arrive at your website, it's not communicating with them so that they understand your product/service, like the sound of it, feel they can trust you, and either sign-up for your list or buy from you then and there? They won't be coming back if you don't grab them straight away and keep them interested.

This books makes all that possible.
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Format: Paperback
To write good copy you must understand your target audience. Although I found some good ideas in the book, the style does not appear ideal for Proffesional services or business to business sales,
In my opinion web copy that conflicts with your professional image is counterproductive!
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By Jonathan on 1 Jun 2013
Format: Paperback Verified Purchase
First time ever that I read a book on webcopy but I think I have picked the best or one of the best! This step by step guide is useful for anyone looking to sell something on the internet!
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Format: Kindle Edition Verified Purchase
To cut a long story short, I bought this e-book in order to fine tune my attempts to write good, sophisticated copy for a brand new website, and I have been regretting the purchase ever since.

I had a long list of issues with this book, but I simply cannot bring myself to list them all. I think the most useful thing that I can do is ask a couple of simple questions: do you know all those really, really annoying banner adverts that promise everything you ever dreamed of but that most of you would never consciously ever think of clicking on? You know those landing pages that make outrageous claims that seem almost too laughable? Those banner adverts and landing pages were written by people who would have LOVED this book. Enough said.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 26 reviews
7 of 7 people found the following review helpful
Great resource! 28 April 2013
By Amazon Customer - Published on Amazon.com
Format: Paperback
I think I have the first edition of this book, which I constantly refer to. It explains the core fundamentals on copy writing, and the sales process in general. The material is organized well, and provided in bite-sized pieces so you can digest it quickly. Many of the techniques have sources which are cited in-line, so you can travel down the rabbit hole and learn more from other books and resources.

I understand the knee-jerk reaction from another reviewer, as many of the examples are over-the-top, but they really help to provide direction for your specific application.

Not all copy is going to be written in this format, but if you take the bits and pieces you need for your project, you will generate better results.
2 of 2 people found the following review helpful
Great for the beginning copywriter like me! 11 Jan 2014
By Karl Kratz - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This is a great book. Maria gives a wealth of informationon how to write Web Copy for the layman like me. It helped me a lot. I highly recommend this book.
First Paragraph and Google's Search Engine 20 Oct 2014
By Morrie - Published on Amazon.com
Format: Paperback Verified Purchase
Many books are written for the conceptual guide. Maria Veloso's book is written for the practical guide. I appreciated so much the usefulness of this book,"Web Copy That Sells".
In my case, I suspended selling Product A, then, started selling Product B and completed to rewrite my website according to he Maria's suggestions for product B.
I noticed that after publishing, the description sentences underneath my website (type in my domain name then click search)is absolutely wrong. I have learned that the first two sentences in the first paragraph should be written for Google's Search Engine (Should avoid introduction.). Since I am new to making website so that is that only my problem?.
Morrie, CA
Great start to web copywriting 23 Feb 2014
By Samana - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This was a great read. Easy to understand and follow. I recommend it to anyone just starting out in copywriting.
Excellent Resource! 19 Jan 2014
By AJ - Published on Amazon.com
Format: Paperback Verified Purchase
If you are looking for help with writing copy for the Internet, then this book will help. I have read several resources from Robert Bly (who is more of a regular print kind of guy). However, I believe that Maria has really mastered the art of copywriting online. Whether you need help writing long copy for a sales page or shorter copy for ads, online banner text, etc., it's in here.

My only real con was that Maria did not spend enough time talking about how to write product/service descriptions for an online store. She states that you want to make sure that your online store does not come across like a brochure or one big advertisement. However, I still give this resource 5 stars because Maria does make up for this when she discusses how to make the most of your email marketing, creating videos, infographics, engaging your audience, and anything else that will help yield results.

I have only read half the book so far, but I can fully assure you that you will find a goldmine of info in here.
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