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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy [Kindle Edition]

Maria Veloso
3.5 out of 5 stars  See all reviews (4 customer reviews)

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Product Description


"Well organized, easy to understand, and containing enough information to fill several college-level courses, the book is a goldmine." --"Retailing Insight"

Product Description

With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

• Use psychological tactics that compel Web surfers to buy
• Create effective, highly-targeted Facebook ads
• Test copy to maximize response
• Write online marketing video scripts that sell
• Craft compelling copy for interactive advertising banners
• Produce high-converting video sales letters
• And more

Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.

Product details

  • Format: Kindle Edition
  • File Size: 2316 KB
  • Print Length: 321 pages
  • Page Numbers Source ISBN: 0814432514
  • Publisher: AMACOM; 3 edition (15 Feb. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BFZ81E6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #337,371 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.5 out of 5 stars
3.5 out of 5 stars
Most Helpful Customer Reviews
Format:Paperback|Verified Purchase
If you know anyone – including you – who uses their website to communicate with others or to attract new clients/bookings, then this book will really help.

I've read half of it in about 90 minutes, it's a fun read, and it's opened my eyes to all the ways my website wasn't attracting people, and how to make simple changes to turn that on its head.

And ditto re my ezine and my mailing list.

The title and blurb are very sales-focused, nothing wrong with that of course, I welcome more sales, I also like the book because it helps me understand more about people and their behaviour and mind-sets.

Lots of people put tons of effort and money into gaining web traffic, but what's the point of that, when if people arrive at your website, it's not communicating with them so that they understand your product/service, like the sound of it, feel they can trust you, and either sign-up for your list or buy from you then and there? They won't be coming back if you don't grab them straight away and keep them interested.

This books makes all that possible.
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3.0 out of 5 stars Mixed opinions - read with care! 1 Nov. 2013
To write good copy you must understand your target audience. Although I found some good ideas in the book, the style does not appear ideal for Proffesional services or business to business sales,
In my opinion web copy that conflicts with your professional image is counterproductive!
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5.0 out of 5 stars Excellent 1 Jun. 2013
Format:Paperback|Verified Purchase
First time ever that I read a book on webcopy but I think I have picked the best or one of the best! This step by step guide is useful for anyone looking to sell something on the internet!
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1 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
To cut a long story short, I bought this e-book in order to fine tune my attempts to write good, sophisticated copy for a brand new website, and I have been regretting the purchase ever since.

I had a long list of issues with this book, but I simply cannot bring myself to list them all. I think the most useful thing that I can do is ask a couple of simple questions: do you know all those really, really annoying banner adverts that promise everything you ever dreamed of but that most of you would never consciously ever think of clicking on? You know those landing pages that make outrageous claims that seem almost too laughable? Those banner adverts and landing pages were written by people who would have LOVED this book. Enough said.
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  29 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Great resource! 28 April 2013
By Amazon Customer - Published on
I think I have the first edition of this book, which I constantly refer to. It explains the core fundamentals on copy writing, and the sales process in general. The material is organized well, and provided in bite-sized pieces so you can digest it quickly. Many of the techniques have sources which are cited in-line, so you can travel down the rabbit hole and learn more from other books and resources.

I understand the knee-jerk reaction from another reviewer, as many of the examples are over-the-top, but they really help to provide direction for your specific application.

Not all copy is going to be written in this format, but if you take the bits and pieces you need for your project, you will generate better results.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great for the beginning copywriter like me! 11 Jan. 2014
By Karl Kratz - Published on
Format:Kindle Edition|Verified Purchase
This is a great book. Maria gives a wealth of informationon how to write Web Copy for the layman like me. It helped me a lot. I highly recommend this book.
5.0 out of 5 stars First Paragraph and Google's Search Engine 20 Oct. 2014
By Morrie - Published on
Format:Paperback|Verified Purchase
Many books are written for the conceptual guide. Maria Veloso's book is written for the practical guide. I appreciated so much the usefulness of this book,"Web Copy That Sells".
In my case, I suspended selling Product A, then, started selling Product B and completed to rewrite my website according to he Maria's suggestions for product B.
I noticed that after publishing, the description sentences underneath my website (type in my domain name then click search)is absolutely wrong. I have learned that the first two sentences in the first paragraph should be written for Google's Search Engine (Should avoid introduction.). Since I am new to making website so that is that only my problem?.
Morrie, CA
4.0 out of 5 stars Excellent and professional. 7 Jan. 2015
By Kindle Customer - Published on
Format:Kindle Edition|Verified Purchase
I am not a copy writer. I bought this book Kindle version for my e commerce site to increase revenues. I will experiment various knowledge learned from this book hoping good result.
Information and experience the author provided is very valuable. I shall be back how much this book help our business after implementing the knowledge I learned from this book.
4.0 out of 5 stars Great start to web copywriting 23 Feb. 2014
By Samana - Published on
Format:Kindle Edition|Verified Purchase
This was a great read. Easy to understand and follow. I recommend it to anyone just starting out in copywriting.
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