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Each blooper is explained in words as well as in pictures (snapshots are taken of various sites around the web), and then the author explains why the blooper is so bad and how to avoid it. As with any design, there are trade offs, sometimes you have to commit one blooper to avoid another, but as long as you realize that's what you're doing, you're gold. This book is very well organized. The title of each blooper is a good summary of the problem. The index in the back helps you to quickly find examples both good and bad (and it also lets you see if you're company has been made an example of). The author even points out some blooper's in his own publisher's website.
If everyone who is responsible for creating websites took the time to read this book, think about the user, how intuitive their site is, and how easy it is to glean information from it, the Internet would be a much nicer and friendlier place. I highly recommend this one.
The author not only illustrates the mistakes through examples but also gives advice on how to avoid them.
The overall sequence of parts and chapters starts with deep issues of Website content, operation, and task flow and proceeds to more surface-level presentation issues.
Every blooper is followed by hints on how to avoid it.
The book is supplemented by a Website, web-bloopers.com. Among others, readers will find there a very useful list for checking Websites before publishing them on the Web.
It is an excellent, well-illustrated resource for anyone whose work touches on web usability issues.
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