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Written by an inthetrenches practitioner, this stepbystep guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thoughtprovoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customercentric mindset without sacrificing your companys bottom line.
Note: CDROM/DVD and other supplementary materials are not included as part of eBook file.
Synopsis
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover