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Web 2.0 Architectures: What entrepreneurs and information architects need to know [Paperback]

James Governor , Dion Hinchcliffe , Duane Nickull
4.5 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

19 May 2009 0596514433 978-0596514433 1

Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. So what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them.

In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor -- who have 40 years of combined experience with technical specifications and industry trends -- examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook, and Wikipedia work. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration.

This book reveals:

  • A Web 2.0 model: How the classic Client-Server model evolved into a more detailed Web 2.0 model.


  • Web 2.0 reference architecture: A generic component view of basic Web 2.0 patterns that can be repurposed for other commercial ventures.


  • Specific Web 2.0 patterns: How service oriented architecture (SOA), Software as a Service (SaaS), participation-collaboration, mashups, rich user experience, collaborative tagging systems (Folksonomy), and more can be used in your business.


If you want to understand what makes Web 2.0 tick, and how it will enhance your business, Web 2.0 Architectures takes you right to the core.


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Product details

  • Paperback: 276 pages
  • Publisher: Adobe Dev Library; 1 edition (19 May 2009)
  • Language: English
  • ISBN-10: 0596514433
  • ISBN-13: 978-0596514433
  • Product Dimensions: 17.8 x 1.4 x 23.2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 175,720 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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About the Author

James Governor is Principal Analyst and founder of RedMonk (http://www.redmonk.com/jgovernor/). He leads coverage in the enterprise applications space, assisting clients with application development, integration middleware and systems management issues, as they relate to operational and business process optimization.

Before RedMonk he spent three years at Illuminata, Inc., where he led both the Application Strategies and Enterprise Management practices at the firm. He worked with both vendor clients, to establish product development and marketing strategies, and as an advisor on IT strategy to user organizations and service providers. James managed other analysts at the firm to ensure timely delivery of reports and custom research projects.

He joined Illuminata from InformationWeek UK, where he was deputy managing editor.

Before InformationWeek he worked at Computing, the UK's leading enterprise title. As a reporter he specialized in systems management, application middleware, and legacy operating environments, working closely with IT managers and vendors to identify and break exclusive news stories.

James has been an IBM and Microsoft corporate watcher for 8 years. He's regularly quoted in US and European press, and has served as an industry expert for television and radio segments with media outlets like the BBC.

Dion Hinchcliffe is founder and chief technology officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks, and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also speaks and publishes about Web 2.0 and SOA on a regular basis. Dion is working on a book about Web 2.0 for Addison-Wesley and is currently editor-in-chief of the Web 2.0 Journal and AjaxWorld Magazine.

Duane Nikull works as a senior technical evangelist for Adobe Systems, Inc. The main focus of his professional career (http://www.nickull.net) has been to work for both the United Nations CEFACT committee and OASIS for the purposes of writing and building new architectures for global integration of multiple systems. Since 1996, he has worked on multiple enterprise architectures including many service oriented architectures (SOA) within various standards bodies including W3C, UN/CEFACT, OASIS and others. He has also contributed to many SOA papers and articles on service oriented architecture. His focus has shifted towards many web service standards in recent years.

He has worked on many other interesting technologies including the first contextual XML Search Engine, an Alternative fuel hydrogen project and the new UN/CEFACT eBusiness Architecture and related technologies.


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1 of 1 people found the following review helpful
5.0 out of 5 stars Landmark Publication 4 April 2010
Format:Paperback|Amazon Verified Purchase
For many, Web 2.0 represents a coming of age of the World Wide Web. However, it still remains hard to define precisely what constitutes "Web 2.0". Rather than attempt a precise definition of Web 2.0, this book itself takes a very Web 2.0 approach of summarising a community view.

This is important. There is an extreme reductionist view of Web 2.0 as the read-write Web. However, Web 2.0 is a much richer experience involving significant changes in social behaviour and business models, as well as software and infrastructure technologies. This book clearly captures the full excitement of this, as well as providing (in Chapter 7) a valuable set of architectural patterns for those who want to continue to innovate and contribute to this quiet revolution.

I use the term "Landmark publication" because I think this book marks a significant level of maturity for Web 2.0; An expression of awareness of what it means to be a Web 2.0 practitioner. This is certainly not to suggest we now start the continued march up the Web N.0 chain. For two reasons. Firstly, as this book emphasises, there is still plenty of scope for innovation to continue the quiet revolution. Secondly, the book rightly deprecates the term Web 3.0 since Web 2.0 is already addressing the semantic web, _and_ it is doing so in a way that was not originally envisaged by the semantic web community.

That last is an important point and perhaps worth expanding on. A key blocking issue with take up of the semantic web as originally envisaged was its appearing to mandate the top-down imposition of fixed ontologies. But that is not how meaning emerges in the natural use of language. A dictionary merely captures a (more or less accurate) snapshot of the semantics of a language as practiced by a given community at a given time. But that semantics emerges and continues to evolve through the social interactions both within that community and between communities. Web 2.0 accepts that, and is building mechanisms to support the continued emergence of the semantic web. The Collaborative Tagging, Declarative Living and Tag Gardening, and Semantic Web grounding patterns are all important steps on the way, but there is more to be learnt here. The important point is that Web 2.0 accepts and embraces the community driven approach to semantics, and indeed the continued evolution of the Web. It would be naive to hypothesise at this stage what technologies the global community will develop for future enhancements to its capabilities.

The exciting thing is that despite the uncertainty about specific directions, we can be sure that these developments will be both social and technical. The quiet revolution could be one of history's most profound. In this lead up to a UK general election, please could we have a party that would use Web 2.0 to set up a truly participative process for establishing governmental policy?
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1 of 1 people found the following review helpful
5.0 out of 5 stars A must-read for anyone interested in Web 2.0 14 Sep 2009
Format:Paperback
This is without doubt the best book I have read on Web 2.0. It actually spells out in detail what is meant by Web 2.0 from both a systems architecture and an applications point of view, in a way that incorporates the user at the outset. Further, unlike some other books in this space that make rather hyperbolic predictions about what Web 2.0 might (or might not) mean for business, this text instead sets out boxed 'entrepreneur alerts' which point out gaps where innovation could occur. This is so useful in providing *meaningful* linkages between technical possibilities and market realities. Supporting that, there are plenty of practical checklists for actually making things work, such as "What Web 2.0 Users Will Demand of User Interface Designers".

There is of course lots of technical material that will interest developers seeking to enter this field. Chapter 7 is the conceptual heart of the book, identifying 'Specific Patterns of Web 2.0', fundamental system arrangements that provide a foundation for applications; each section is linked to business contexts. The authors point out this debate is still ongoing, as the systems context is constantly evolving. However it is clear that constructs such as, for example, Service-Oriented Architecture, Collaborative Tagging and Participative-Collaboration will be around for some time. Earlier chapters underpin this important set of conclusions with introductory material on the nature of Web 2.0, with examples (Chapters 1-3) and discussions of modelling paradigms (Chapterts 4-6). Concluding, the final chapter takes a look into how to create services that last into an uncertain future.

Finally, as well as being useful for systems developers and aspirant entrepreneurs, there is some useful material for anyone seeking to just know more about internet basics: what it is, how messages are transmitted, how it has developed and some explanation of terms such as HTML, Java, AJAX. Certainly the most useful book I've read in while.
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3.0 out of 5 stars Slightly outdated & obvious (as of 2013) 22 Feb 2013
By Jens
Format:Kindle Edition|Amazon Verified Purchase
This book would probably have deserved 4-5 stars 3 years back. Sadly though it has become a bit dated. Like so many tech books, a lot of the concepts and architectural insights have become either mainstream knowledge for anyone working in the Web/IT/E-Commerce industries or have become somewhat outdated themselves.

What I do like though is that the book (correctly in my view) takes a high-level view of architecture and architectural patterns -It looks at patterns such as Mashups / Participation-Collaboration / Tagging etc.. - i.e. the book is not about technical architecture like so many other books.

I would still recommend the book for students or beginners, but don't expect to learn too much new if you have been working in modern web environments for a while.
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