It s no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails this cult business book by the modern-day guru of business writing (first published in 2000 and now fully updated and revised) shows ways in which we can use words to gain competitive advantage in business life. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.
I'm a writer primarily in the world of brands and business, with a particular focus on language ("How do brands communicate if they don't use words?"). My books have helped to make words a central issue of branding, from We, me, them & it through to Room 121. I also write fiction (The angel of the stories) and bring creative writing techniques to my training work as part of the Dark Angels programme. I'm a founder director of 26, the national writers' collective, and an honorary fellow of University College Falmouth. I blog regularly at www.26fruits.co.uk/blog