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Product Description
Abrands.net, February 2006
"Essential reading for anyone involved in the business of verbal communication."
Synopsis
A leading practitioner shows how to communicate persuasively through words and writing in business today. "A rarity in the world of business books: something readable, stimulating and full of good sense" - Book of the Week, "Marketing magazine". It is recognised as one of the most influential books published in recent times on business writing and communication. The author John Simmons is widely regarded as a "guru" of business communication. This book, together with Simmons' "The Invisible Grail" (new edition launched simultaneously by Cyan) and "Dark Angels" (Cyan 2004), form the essential trilogy on modern business writing and communication. It's no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today.From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails - this cult business book by the modern-day guru of business writing (first published in 2000 and now fully updated and revised) shows ways in which we can use words to gain competitive advantage in business life. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.
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