- Paperback: 256 pages
- Publisher: Texere Publishing; 1st Edition edition (2 Dec 2000)
- Language English
- ISBN-10: 1587990458
- ISBN-13: 978-1587990458
- Product Dimensions: 20.6 x 17 x 1.8 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 753,240 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Review
John Sorrell, Chairman, UK Design Council 1995-2000 When I first met John Simmons eighteen years ago I realised that he had a special gift in the way that he used words. I gradually discovered that he also had a rare ability to share his talent. John shows that the power of words can give you and your company new clarity, a special style and greater differentiation in an increasingly competitive world. Michael Wolff, Identity Guru John Simmons will inspire you to think again about words, to appreciate them with a sharp consciousness of their power and to use them as the most effective and accurate tools that exist in our universe. David Norgrove, Director, Marks & Spencer I read it with growing delight, for its clarity, good sense and John's obvious pleasure in language. FHM (South Africa), October, 2001 This book is sure to prove inspiring to all businessmen.
Michael Wolff, Identity Guru
John Simmons will inspire you to think again about words, to appreciate them with a sharp consciousness of their power and to use them as the most effective and accurate tools that exist in our universe.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I approached We, Me, Them & It sceptically. The title itself put me off. I anticipated pages of hot air masquerading as ideas. How wrong can you be?
John Simmons, a director of Interbrand, the brand and corporate identity consultants, has produced a rarity in the world of business books: something readable, stimulating and full of good sense. It is neither didactic nor pedantic, but remains as ambiguous as the real world in which we live and work.
Simmons reminds us that words constitute our main means of communication, and so lie at the heart of all business activity. Strategies, business plans, customer communications - all have to be written down. Yet Simmons also illustrates the perfidy of words, and the way they can mean two things at once.
Consequently, Simmons makes a heartfelt plea for plain English, and encourages us to harness the power of words to tell stories, embody corporate ideas and help to create brands.
The book begins by claiming not to be a "how to be a better manager" book, and ends by arguing that "the ability to write well is the most neglected skill in business life."
If Simmons manages to help his readers to write better, then in effect We, Me, Them & It is a classic management textbook. But one with a difference.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Buy a copy. Life affirming, thought provoking and full of practical advice, this book is essential reading for all business/copy writers.
2 of 2 people found the following review helpful
Format:Paperback
A bit over the top, I know, but judge for yourself. The subtitle is "The Power of Words in Business". It should be "The Power of Words" full stop. Like all good business books, John Simmons provides practical frameworks for writing from different perspectives -- "we" (the corporate), "me" (the personal), them (the audience) -- and "it": the message. However, there is more here than just a writing model. This book actually practises what it preaches. The author's words (complemented by the intriguing images he has chosen) will make you thoughtful, they will make you smile and, in some parts, they might even make you cry. A truly inspirational and beautifully designed book. Life feels a little richer for having read it. You'll know exactly what I mean if you read it too.
Most Recent Customer Reviews
A BOOK THAT HELPS MAKE BUSINESS A PLEASURE
Great blasts of mountain fresh air for anyone using words in business and public life. Which, if you think about it, is just about everyone in the working population - including... Read more
Published on 11 April 2001 by Stuart Delves
BRILLIANT READ - THOROUGHLY RECOMMENDED!
I read this book in one sitting. If you love language, not necessarily just in the business context, you will find it fascinating. Read more
Published on 13 Feb 2001
If you like language, you'll love this book
We all have to use words and we tend to use them in a slovenly manner. This book shows you how much more words mean in terms of conducting any form of relationship. Read more
Published on 30 Jan 2001
a great manifesto for the power of the word
This is a delightful and stimulating case for developing a more creative and human language in business and , together with Chris Locke's (more in your face) Cluetrain Manifesto,... Read more
Published on 26 Jan 2001 by raster100@hotmail.com
NO EXAGGERATION - THIS IS GOOD!
My colleague bought this book for me (from Amazon of course!!). At first, looking at the cover, I couldn't make head or tail of it. My colleague said: `Trust me. Read more
Published on 19 Jan 2001
Couldn't put it down!
If you want insomnia, read this book. Impossible to put down, it's like a good novel: great characters, dramatic twists, pathos, humour - including an amusing story about working... Read more
Published on 1 Dec 2000
A BOOK THAT SHOWS WORDS DO MAKE A DIFFERENCE
I attended a workshop led by the author some two years ago and even back then I was impressed and inspired by his enthusiasm for words in business. Read more
Published on 28 Nov 2000
A business writing book with a difference
"The ability to write well is the most neglected skill in business life...If you improve the writing ability of your company, or at least its sensitivity to language, you will... Read more
Published on 27 Nov 2000
A brilliant, insightful, and amusing guide to good writing.
This book shows you how to combine the essentials of good business writing on behalf of your company (we), with the spirit of your own creativity (me), to the audience that you... Read more
Published on 24 Nov 2000
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