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We Know What You Want: How They Change Your Mind

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We Know What You Want: How They Change Your Mind (Paperback)

by Howard (Author), Martin (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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The Secret Sales Pitch: An Overview of Subliminal Advertising by August Bullock
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Hidden Persuaders, The by Vance Packard
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Product details

Paperback: 192 pages
Publisher: DISINFORMATION COMPANY LTD (3 Feb 2005)
Language English
ISBN-10: 1932857052
ISBN-13: 978-1932857054
Product Dimensions: 18.8 x 15 x 1.8 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 463,655 in Books (See Bestsellers in Books)

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Product Description

Product Description
In this handbook for locating the hidden sales messages that bombard us everyday, Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context; at major events and concerts; through information media; personal friendships; and your computer. Advertising is becoming ever more subtle as it intrudes further and further into our personal lives. This book shows how to recognise and guard against this incipient menace.

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4.0 out of 5 stars The techniques of behavioural manipulation in everyday life, explained in an accessible form, 9 Oct 2006

By	Dan Lockton "Designer & writer" (Windsor, England) - See all my reviews

We Know What You Want is a quick, concise, informative read with major use of magazine/instructional-style graphics to draw issues out of the text. It was apparently written to act as a more visual companion volume to Douglas Rushkoff's Coercion, which I haven't (yet) read, so I can't comment on how well that relationship works. But it's an interesting survey of some of the techniques used to persuade and manipulate in retailing, media, online and in social situations. It's easy to dip into at random, and the wide-ranging diversity of practices and techniques covered (from cults to music marketing, Dale Carnegie to MLM) somehow reminds me of Vance Packard's The Hidden Persuaders, even if the design and format of this book (with its orange-and-black colour scheme and extensive clipart) is completely different.

I'll end on a stand-out quote from the book, originally applied to PR but appropriate to the whole field of manipulating behaviour:

"It is now possible to control and regiment the masses according to our will without their knowing it."
Edward Bernays

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