I've read lots of books treating the subject matter of Europeans in different ways and this is by far the most entertaining of all of them.
It covers the subjects of the politics, linguistics, attitudes, history and cultures of the distinct European nations written about in this book with just the right mix of humour and well-researched information.
I have no idea how one person can get to become so knowledgeable about every single one of these countries and how it's people operate but Richard Hill certainly manages to get it right.
This isn't a guide book or a travel book. In fact I'm not sure how I'd categorise it but I think that it would be for anyone who finds the subject matter interesting from an academic point of view but wants a good read at the same time.