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301 Ways to Use Social Media To Boost Your Marketing [Paperback]

Catherine Parker (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Publication Date: 1 Sep 2010 | ISBN-10: 0071739041 | ISBN-13: 978-0071739047

Join the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!

MARKETING
The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today!301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do.

301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:
• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS

You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!

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Product details

  • Paperback: 352 pages
  • Publisher: McGraw-Hill Professional (1 Sep 2010)
  • Language: English
  • ISBN-10: 0071739041
  • ISBN-13: 978-0071739047
  • Product Dimensions: 15.2 x 2 x 22.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 774,492 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Author

› Visit Amazon's Catherine Parker Page
Catherine Parker
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Product Description

About the Author

Catherine Parker is an online marketing consultant who provides SEO and social media consulting to businesses of all sizes. She lives in San Francisco, California.

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5.0 out of 5 stars Well worth it! 26 April 2011
By Ross_J
Format:Paperback
This is one of a few social media marketing books that I have purchased from McGraw-Hill Professional. It provides you with a variety of ways as to how you use social media marketing in your business. This books also lists the various social media sites and the different things that you can do on them.

Further on from this, it also provides you with a very informative section on how to pick the best hosting service for your website and how often you should do and use social media marketing in your business.

I would recommend this book to anyone who is starting off in social media marketing!
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Amazon.com: 4.6 out of 5 stars  8 reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Good Advice but Best As a Companian Book 12 Mar 2011
By goldenrulecomics - Published on Amazon.com
Format:Paperback
This is a good, practical introduction to the world of social media, and is loaded with a lot of step-by-step advice for those of us who are completely new to the area. Each tip is limited to a page, so it's easy to use this as a reference book to `dip' into whenever you can to get new ideas. One quibble is that I think she introduces too many of the different social sites in detail, without giving any sort of ranking. Obviously, someone can't really give full attention to all the sites, so some guidance on which to concentrate on would have been nice. This isn't the only social media marketing book you'll need if you are starting out -- the book really doesn't address how to develop an overall marketing strategy in the social media world. Consider this a companion piece to the other books that you'll need when you research and build your marketing. For more in-depth book reviews I've done, search for goldenrulecomics on the Squidoo website.
2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent overview. Learned a lot. 4 Mar 2011
By M. C. Dowd - Published on Amazon.com
Format:Paperback
This is a great book to read get a better understanding of social media and how you can use it to market your brand. I consider myself farily up to speed on the social media landscape, but there was plenty I didn't know. Catherine provides enough detail for understanding and to help you get started, without getting bogged down with too much detail. I didn't find the guides to signing up for the social networks useful, I think anyone can figure that out. But if a complete newbie to social media, this would definitely be helpful. The book itself doesn't go into strategy. Perhaps a book on that topic following this one would be a good addition. I'm coming away from the book with some great ideas and I have formulated a few strategies.
1 of 1 people found the following review helpful
5.0 out of 5 stars 301 Useful Signposts to Social Media Success 2 Sep 2010
By Jason L. Mcdonald - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Wow! This is really one of the best books out there on Social Media. Catherine Parker does an admirable job not only helping you define your marketing objectives but leading you thru social media by social media with what the opportunities and pitfalls are. She makes some points that I constantly make with my own students as I teach SEO / Social Media. First and foremost: know your goals. Not everyone should Twitter, not everyone should Facebook... And she helps clarify what sorts of companies might benefit.

Beyond that, she tends to give pretty good practical advise for each social media discussed. On blogging, for example, she goes from very important basic ideas (blog about what your customers care about, not about what you directly care about) to more concrete issues - if possible, host your blog on your own site, or for starters use Wordpress. She points out some key details, such as Wordpress does not allow you to run ads, whereas the other platforms do. She knows her stuff.

If I were to criticize the book it would be on two relatively minor issues. First, she does give you a lot of information relatively minor platforms like Orkut, Slideshare, or Rateitall. Few people really use these platforms - quite frankly, it all seems to be consolidating around Facebook. So it can be confusing because you might think tha Orkut and Facebook are co-equal, when one is an 800 pound gorilla and the other is an also-ran. Secondly, she discusses Yelp but not in the context of all-critical local search and misses out on Google Places entirely. The latter is both local and social - and both Yelp and Google Local are critical to many businesses. So do be sure to pay attention to both Yelp and Google Places, as they dominate the critical local search / social media at local level.

That said, this is a fine book and will earn a place on my bookshelf. You can click on my profile or Google Jason McDonald SEO to find out more about me, my reviews, and the social media / SEO classes I teach online. Love the stuff. Wish there were more books like this one!
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