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"Since I began using some of the ideas in this book, I have built my Internet sales from $1,200 per month to more than $1,000,000 per year." --Brian Tracy, author, "Maximum Achievement"
Product Description
This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.
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First Sentence
With millions of Web sites competing for viewers, how do you get the results you're looking for? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
With millions of Web sites competing for viewers, how do you get the results you're looking for? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
18 of 18 people found the following review helpful
Format:Paperback
This book is more about common sense than web promotion. It doesn't really get to the point, neither does it shed any new light on actual ways to promote your web site. I am an intermeddiate user, and as far as I'm concerened I could have got just as much common sense from my Uncle Albert, than from Susan Sweeny. Plus the Members Only Web Site is a joke! If you like this approach, then buy, if not, then spend your money on a more worthwhile book...
11 of 11 people found the following review helpful
Format:Paperback
The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet.
5 of 5 people found the following review helpful
Format:Paperback
This book is terrible, A complete waste of my time and money. The 4 star rating for her book on this site is also bogus. It is obvious that she keeps giving herself her own book review. Just look above, all of the GOOD comments are from someone in Nova Scotia. (Hey, that's where she's from). Don't waste your money....
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Most Recent Customer Reviews
Bit wordy at times but ery comprehensive
I thought the book was good and on the whole very comprehensively covered quite a big area.
Yes, there are books that are more detailed on SEO but this book does take on a... Read more
Yes, there are books that are more detailed on SEO but this book does take on a... Read more
Published on 12 Aug 2009 by David L
excellent!
one of the best books i've ever read up on about this subject. Hundreds of ideas that i have put into practice and have actually worked!!!!!
Published on 3 Mar 2001
This Book Is Pure Genius
I picked up this book a few nights ago, and haven't been able to put it down. The knowledge that I have gained from this book is incredible. The title says it all. Read more
Published on 2 Sep 1999
Lack of Substance - Companion Web Site is A Joke!!!
I'm very disappointed by this book. There's no substance! All the book provides is some general information about the common promotion tools on the Web. Read more
Published on 26 Aug 1999
Read this book before you put your web pages online!
A very well rounded and easy to understand book on web promotion strategies that gets people started on the right foot. Read more
Published on 5 Aug 1999
I love this book!
101 Ways to Promote Your Web Site will cut years off your internet marketing learning curve. The book has 17 Chapters, each filled with many great time saving tips to increase web... Read more
Published on 15 Jun 1999
A great insight
I have read Ms. Sweeney's book and have found it to be of great help in my planning and thinking process. A great insight to the world of Internet Marketing.
Published on 19 April 1999
"101 Ways.." Proves that you can never know everything
I have traveled across the USA for years consulting with major corporations on how to improve their web sites. After reading Susan Sweeney's novel "101 Ways.. Read more
Published on 17 April 1999
The perfect book! I now have tripledthetraffic to my website
Susan Sweeney is brilliant! Her wonderful and genius book has tripled the traffic to my website!!! There are so many great and easy tips to improve and increase traffic to your... Read more
Published on 6 April 1999
Great help for someone new to the Internet
Having only just "gone Online" recently, our company was not too experienced with websites. Read more
Published on 11 Mar 1999
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