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Google is a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a web site, whether for business or as a hobby. This easy-to-follow guide not only explains how Google sifts the billions of pages of information its index contains, but also shows you how you can improve the performance of your own web site in Google's search results, giving specific and detailed instructions about the priority issues you need to address. Superbly practical and readable, it will prove invaluable to web designers, business people and indeed anyone whose livelihood or interested depend on understanding the Internet better. "50 Ways to Make Google Love Your Web Site" will teach you how to: capture more of the top results for your market; keep your web site clear of Google's penalities; think more like your googling customers; win more traffic to your web pages; and, build a better web site.
About the Author
Steve Johnston is a software consultant who has spent ten years working in the services side of the internet industry, focussing particularly on Google. He lives just outside Bath.
Google is a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a web site, whether for business or as a hobby. This easy-to-follow guide not only explains how Google sifts the billions of pages of information its index contains, but also shows you how you can improve the performance of your own web site in Google's search results, giving specific and detailed instructions about the priority issues you need to address. Superbly practical and readable, it will prove invaluable to web designers, business people and indeed anyone whose livelihood or interested depend on understanding the Internet better. "50 Ways to Make Google Love Your Web Site" will teach you how to: capture more of the top results for your market; keep your web site clear of Google's penalities; think more like your googling customers; win more traffic to your web pages; and, build a better web site.
About the Author
Steve Johnston is a software consultant who has spent ten years working in the services side of the internet industry, focussing particularly on Google. He lives just outside Bath.
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