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50 Ways to Make Google Love Your Website [Paperback]

Steve Johnston , Liam McGee
4.3 out of 5 stars  See all reviews (15 customer reviews)
RRP: 8.99
Price: 6.29 & FREE Delivery in the UK on orders over 10. Details
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Book Description

6 May 2010

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address.

50 Ways to Make Google Love Your Website will teach you how to:

- Use Google to help you understand how people search for the sort of things you are offering

- Create a website that your customers will quickly find in Google

- Make your website irresistible to links from other sites

- Help Google understand what your site is about

- Think like Google and win more traffic


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50 Ways to Make Google Love Your Website + Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR + Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech)
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Product details

  • Paperback: 256 pages
  • Publisher: Random House Business (6 May 2010)
  • Language: English
  • ISBN-10: 1905211252
  • ISBN-13: 978-1905211258
  • Product Dimensions: 12.9 x 1.6 x 19.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 97,403 in Books (See Top 100 in Books)

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Review

"Read this book again and again. It will help you win on Google" (Simon Murdoch, Internet investor and former MD of Amazon UK)

"This book is a must-read" (Adrian Land, Director of SEO, Hotels.com)

"Whenever we work with Steve and his team, our visits from Google just grow and grow" (Lelia Ferro, Editor, 4beauty, Channel4.com)

"If you sell online, you need this book. It's not just for big business" (Paul Hines, Dettagli menswear retailer)

Book Description

The definitive step-by-step guide on how to maximise your Google ranking

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars A Must have for anyone building anything online! 26 May 2010
Format:Paperback
It seems that everyone knows that "SEO" is some magically important thing that is vital to success online, but so often it is impossible to make sense of what is really going on and how it applies to your online presence.

Steve and Liam have done a superb job in explaining the tools and steps in an easy to read and highly applicable manner. It is also surprisingly enjoyable to read!... which is really saying something for a book on SEO ;)

The chapter layout and actions to be taken are clear and concise and you go away with both a broad broad understanding and a clear set of actions to be taken. Having those steps summarised at the back of each chapter helps greatly.

Whilst it is not substitute for the often time consuming research that needs to be done (as if that was ever going to happen!), it makes that research effort that much clearer and more importantly makes a positive outcome attainable.

Personally I was swimming in a bit of an SEO fog despite the huge array of online resources available. "50 Ways" was just the right level of detail to make clear what direction we needed to take.

For us, as a charity, the natural search approach (as opposed to payed search/adwords) has particular significance

Whether you have a simple blog or run a multinational online empire (... especially if you run an multinational online empire!) get a copy of this book, keep a pencil handy to make lots of notes notes and start moving up those search results.
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19 of 20 people found the following review helpful
Format:Paperback
I have been running websites professionally for a fair few years now, but search engine optimisation is not my core competency. Funny enough, I am currently right in the middle of recommending an SEO strategy for my current employer though, so this book came just at the right moment. Its content is very suitable for small business owners, web professionals and interested bloggers alike.

Using a lot of dry humour the authors manage to cover pretty much the entire spectrum from absolute beginner level to advanced user. Through case studies and practical examples they bring to life complex, often technical issues in a way that is accessible and practical. Although the book is just 200 pages and can be read within a few hours, it reveals further gems on re-reading over and over.

If you have always wanted to know more about no-nonsense ways to boost your site's search engine rankings, this book reads like a fun-filled, highly thought-provoking masterclass. You could spend hundreds of pounds on a one-day course, but for now you'd be better off buying your entire web team copies of "50 ways to make Google love your website" instead; compulsory reading (and re-reading!) indeed.
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6 of 6 people found the following review helpful
4.0 out of 5 stars Very Useful Book, Particularly the Final Section 21 Nov 2010
Format:Paperback
I got this book a few months ago and really enjoyed reading it. The authors have explained concepts that many people find complex in a very easy-to-understand way.

I found the final section particularly useful; I knew that the internal structure of your website mattered to Google, but I didn't know exactly how, or what to do with my website. I am not technical, but I now have a much better grasp of this and will be referring back to this section next time we redevelop our website.

My team members are now reading the book and giving equally favourable feedback.
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5 of 5 people found the following review helpful
5.0 out of 5 stars very accesible 17 Nov 2010
Format:Paperback
For someone who isnt technical this is a really accessible book that made complete sense - definietely worth reading - also good for general business advice!
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5 of 5 people found the following review helpful
Format:Paperback
The computer science behind online search is fiendishly complex yet this book makes understanding the essentials entertaining as well as informative.

Whether you believe Google is is a new Satan, prying into our private lives, or an informing angel that will "organize the world's information and make it universally accessible and useful", you can't avoid it. Even if you don't have a website, somebody else has probably written about you, or posted a picture of you online. That means you've been copied and classified, somewhere deep in the "Googleplex." So what is Google, how does it work and why should you care?

If you're in the business of selling anything to anyone, the answer is that you've got to care. More and more of your customers, clients and competitors are engaging with you online and the stats show that it's certain Google is the way that most are finding you. Or passing you by - because as this book points out - it's incredibly easy to slip off Google's radar when a little know-how could put you right in front of the people you want to target, for free.

Johnston and McGee have put considerable effort into making a dry subject engaging as well as useful, using humour extensively and appropriately. Buy this book because it's packed with pragmatic advice that explains how Google works and how to work with it to make sure your ideas, blog or business get found by the right people. Give a copy to someone else because of the fascinating peek it provides into everyday linguistics, mathematics and the quirky ways we try to express ourselves when we're looking for something.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Very Handy 21 May 2012
By Danny
Format:Paperback|Verified Purchase
This book is a true gem. After you have whizzed through it you will see HTML layout the way it should be, attractive to people and attractive to Google making your site more popular and generating more traffic. Very easy to follow and very interesting.

Highly recommended

:)
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Most Recent Customer Reviews
2.0 out of 5 stars Pretty dry and boring
Too much info about who google are and how they came to be rather than stating headlines of:
This is what google needs you to do on your website and this is how to do it. Read more
Published 6 months ago by Andytravels
5.0 out of 5 stars Great read, really easygoing but packed with good stuff
Bought this book to read on the train to work as I've had to pick up a lot of SEO analysis at work and found it a great aid.
Published 11 months ago by Jonakee Chandra
5.0 out of 5 stars Excellent
This book is worth reading - anyone wanting to know about google and what to do if you are building a website to make google like you. Quite and insight into the world of google!
Published 13 months ago by FunkyFilly
5.0 out of 5 stars really good read, and sound advice
In the world of SEO and what to and what not to do, this book tries to answer those Questions honestly and does very well. Read more
Published 16 months ago by The one
5.0 out of 5 stars Very, very good
What it says on the tin. Helps you understand how Google works. Read it before you start creating any sites
Published on 3 Jan 2012 by Maximusrunot
5.0 out of 5 stars 50 Ways to make Google love your website
Telling a story is key we are taught, to getting the message across effectively. This is just as important when considering Search Engine Optimisation which can seem esoteric to... Read more
Published on 27 Mar 2011 by William Gc Roney
5.0 out of 5 stars Engaging, fascinating, informative and entertaining
This is a superbly written book. Liam's background in communication science strongly comes through in the style and tone of the book which - although jam-packed with useful... Read more
Published on 5 Feb 2011 by Jonathan Miller
3.0 out of 5 stars Close but no first page listing
This book is OK. I mean make no mistake if you are very new to SEO then its worth it. Its also a fun read if you are familiar with SEO. Read more
Published on 21 Dec 2010 by M. Sear
2.0 out of 5 stars OK but not as good as the Jon Smith original
The book covered the basics competently but it's not a patch on the original from Jon Smith despite the obvious copycat title.
Published on 17 Sep 2010 by A. Walton
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