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Product Description
Review
Authoritative info from one of the best Google guys out there - I highly recommend it Steve is worth every penny Invaluable for any search engine optimisation project
Book Description
The definitive step-by-step guide on how to maximise your Google ranking
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Customer Reviews
Most Helpful Customer Reviews
12 of 12 people found the following review helpful
Format:Paperback
I have been running websites professionally for a fair few years now, but search engine optimisation is not my core competency. Funny enough, I am currently right in the middle of recommending an SEO strategy for my current employer though, so this book came just at the right moment. Its content is very suitable for small business owners, web professionals and interested bloggers alike.
Using a lot of dry humour the authors manage to cover pretty much the entire spectrum from absolute beginner level to advanced user. Through case studies and practical examples they bring to life complex, often technical issues in a way that is accessible and practical. Although the book is just 200 pages and can be read within a few hours, it reveals further gems on re-reading over and over.
If you have always wanted to know more about no-nonsense ways to boost your site's search engine rankings, this book reads like a fun-filled, highly thought-provoking masterclass. You could spend hundreds of pounds on a one-day course, but for now you'd be better off buying your entire web team copies of "50 ways to make Google love your website" instead; compulsory reading (and re-reading!) indeed.
Using a lot of dry humour the authors manage to cover pretty much the entire spectrum from absolute beginner level to advanced user. Through case studies and practical examples they bring to life complex, often technical issues in a way that is accessible and practical. Although the book is just 200 pages and can be read within a few hours, it reveals further gems on re-reading over and over.
If you have always wanted to know more about no-nonsense ways to boost your site's search engine rankings, this book reads like a fun-filled, highly thought-provoking masterclass. You could spend hundreds of pounds on a one-day course, but for now you'd be better off buying your entire web team copies of "50 ways to make Google love your website" instead; compulsory reading (and re-reading!) indeed.
6 of 6 people found the following review helpful
Format:Paperback
It seems that everyone knows that "SEO" is some magically important thing that is vital to success online, but so often it is impossible to make sense of what is really going on and how it applies to your online presence.
Steve and Liam have done a superb job in explaining the tools and steps in an easy to read and highly applicable manner. It is also surprisingly enjoyable to read!... which is really saying something for a book on SEO ;)
The chapter layout and actions to be taken are clear and concise and you go away with both a broad broad understanding and a clear set of actions to be taken. Having those steps summarised at the back of each chapter helps greatly.
Whilst it is not substitute for the often time consuming research that needs to be done (as if that was ever going to happen!), it makes that research effort that much clearer and more importantly makes a positive outcome attainable.
Personally I was swimming in a bit of an SEO fog despite the huge array of online resources available. "50 Ways" was just the right level of detail to make clear what direction we needed to take.
For us, as a charity, the natural search approach (as opposed to payed search/adwords) has particular significance
Whether you have a simple blog or run a multinational online empire (... especially if you run an multinational online empire!) get a copy of this book, keep a pencil handy to make lots of notes notes and start moving up those search results.
Steve and Liam have done a superb job in explaining the tools and steps in an easy to read and highly applicable manner. It is also surprisingly enjoyable to read!... which is really saying something for a book on SEO ;)
The chapter layout and actions to be taken are clear and concise and you go away with both a broad broad understanding and a clear set of actions to be taken. Having those steps summarised at the back of each chapter helps greatly.
Whilst it is not substitute for the often time consuming research that needs to be done (as if that was ever going to happen!), it makes that research effort that much clearer and more importantly makes a positive outcome attainable.
Personally I was swimming in a bit of an SEO fog despite the huge array of online resources available. "50 Ways" was just the right level of detail to make clear what direction we needed to take.
For us, as a charity, the natural search approach (as opposed to payed search/adwords) has particular significance
Whether you have a simple blog or run a multinational online empire (... especially if you run an multinational online empire!) get a copy of this book, keep a pencil handy to make lots of notes notes and start moving up those search results.
4 of 4 people found the following review helpful
Format:Paperback
The computer science behind online search is fiendishly complex yet this book makes understanding the essentials entertaining as well as informative.
Whether you believe Google is is a new Satan, prying into our private lives, or an informing angel that will "organize the world's information and make it universally accessible and useful", you can't avoid it. Even if you don't have a website, somebody else has probably written about you, or posted a picture of you online. That means you've been copied and classified, somewhere deep in the "Googleplex." So what is Google, how does it work and why should you care?
If you're in the business of selling anything to anyone, the answer is that you've got to care. More and more of your customers, clients and competitors are engaging with you online and the stats show that it's certain Google is the way that most are finding you. Or passing you by - because as this book points out - it's incredibly easy to slip off Google's radar when a little know-how could put you right in front of the people you want to target, for free.
Johnston and McGee have put considerable effort into making a dry subject engaging as well as useful, using humour extensively and appropriately. Buy this book because it's packed with pragmatic advice that explains how Google works and how to work with it to make sure your ideas, blog or business get found by the right people. Give a copy to someone else because of the fascinating peek it provides into everyday linguistics, mathematics and the quirky ways we try to express ourselves when we're looking for something.
Whether you believe Google is is a new Satan, prying into our private lives, or an informing angel that will "organize the world's information and make it universally accessible and useful", you can't avoid it. Even if you don't have a website, somebody else has probably written about you, or posted a picture of you online. That means you've been copied and classified, somewhere deep in the "Googleplex." So what is Google, how does it work and why should you care?
If you're in the business of selling anything to anyone, the answer is that you've got to care. More and more of your customers, clients and competitors are engaging with you online and the stats show that it's certain Google is the way that most are finding you. Or passing you by - because as this book points out - it's incredibly easy to slip off Google's radar when a little know-how could put you right in front of the people you want to target, for free.
Johnston and McGee have put considerable effort into making a dry subject engaging as well as useful, using humour extensively and appropriately. Buy this book because it's packed with pragmatic advice that explains how Google works and how to work with it to make sure your ideas, blog or business get found by the right people. Give a copy to someone else because of the fascinating peek it provides into everyday linguistics, mathematics and the quirky ways we try to express ourselves when we're looking for something.
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Most Recent Customer Reviews
Very Handy
This book is a true gem. After you have whizzed through it you will see HTML layout the way it should be, attractive to people and attractive to Google making your site more... Read more
Published 8 days ago by Danny
Very, very good
What it says on the tin. Helps you understand how Google works. Read it before you start creating any sites
Published 4 months ago by Maximusrunot
50 Ways to make Google love your website
Telling a story is key we are taught, to getting the message across effectively. This is just as important when considering Search Engine Optimisation which can seem esoteric to... Read more
Published 14 months ago by William Gc Roney
Engaging, fascinating, informative and entertaining
This is a superbly written book. Liam's background in communication science strongly comes through in the style and tone of the book which - although jam-packed with useful... Read more
Published 15 months ago by Jonathan Miller
Close but no first page listing
This book is OK. I mean make no mistake if you are very new to SEO then its worth it. Its also a fun read if you are familiar with SEO. Read more
Published 17 months ago by M. Sear
Very Useful Book, Particularly the Final Section
I got this book a few months ago and really enjoyed reading it. The authors have explained concepts that many people find complex in a very easy-to-understand way. Read more
Published 18 months ago by Jayne Reddyhoff
very accesible
For someone who isnt technical this is a really accessible book that made complete sense - definietely worth reading - also good for general business advice!
Published 18 months ago by J. Hampden-Martin
Awful. Same as all the others
Nothing new in this book. I was hoping to learn something valuable but not so. I can get all this information on the internet for free, just like this book did. Read more
Published 20 months ago by galmiar
OK but not as good as the Jon Smith original
The book covered the basics competently but it's not a patch on the original from Jon Smith despite the obvious copycat title.
Published 20 months ago by A. Walton
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