Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.
Bryony Thomas is a proven marketing professional, with a passion for helping ambitious entrepreneurs make their marketing pay through her business speaking, writing and hands-on consultancy. She lives and works in Bristol in the UK.
She has a distinctive no-nonsense style that makes you sit up and take notice, and a real talent for unraveling how marketing delivers sales results.
Oh, and, she also loves a strong cup of tea. Milk, no sugar. On a rare day off, she'll can usually be found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.
Sorry, did you want to know more? Ok, so here's the professional profile...
Bryony's key strength is in being able to bring marketing together as a whole, meshed into the everyday activity of a business, so that it supports every step a person's buying decision from initial awareness to long term loyalty.
She approaches marketing in three parts:
1) Marketing strategy, i.e. what are we selling to whom and why would they buy it? How much do we need to sell to meet our targets? What do we need to do to meet those targets?
2) Marketing set-up, i.e. do we have the tools and skills to do the job, (databases, web set-up, practical skills)?
3) Marketing activity, i.e. a coordinated set of marketing activities to generate demand, increase conversions and keep customers happy.
Having occupied senior roles on both sides of the client/agency relationship - Bryony have a unique perspective on the industry that enables her clients get the most from it.
She started her marketing career at just 19, working in telephone fundraising for ActionAid, whilst also studying at the University of Bristol. Following her first marketing role in charity fundraising in the late nineties, Bryony's formative years were spent with multi award-winning business-to-business marketing agency, Mason Zimbler - recently bought by Harte-Hanks. Whilst there, the agency supported her in securing her Chartered Institute of Marketing Diploma - a course that she has since tutored. By 24, she was responsible for the agency's largest account running pan-European campaigns with the likes of IBM, Dell and HP. Going on to lead the pitch team that secured the multi-million pound Microsoft account, which the agency retains to this day. Working freelance for clients including Lloyds TSB, whilst securing an MBA with distinction, Bryony undertook an award-winning strategic customer management project for database specialists ClarityBlue, where she subsequently became Director of Marketing. She's proud to have played a key role in raising the profile of this 200-person business as part of a strategy that saw the company sell to Experian for £85 million in 2006. At just 28, Bryony secured the position of divisional Director of Marketing for the FTSE 100 company, reporting directly to the Board.
In 2008, driven by an entrepreneurial spirit, and a passion for helping small businesses realise big ideas, she set-up my consultancy business, Clear Thought, and has since built a reputation as a compelling business speaker and writer.