"Woodhead tells the reader that her publisher called her research 'breathtaking' and I quite agree." -- Sunday Telegraph
'A fascinating read, full of interesting information and funny anecdotes..thoroughly enjoyable
Iridescence, glamour and delight abound.' -- Sunday Business Post
'It might be impossible to extract 'humour and historical interest' out of the 'absurd' beauty business..but Woodhead has managed it.' -- The Week
'Lindy Woodhead has written about these two slap-dragons with humorous sensitivity and sympathy' -- LITERARY REVIEW
'Lindy Woodhead's book defines the decades, from 1900 on, by Rubenstein's and Arden's potions and applications.' -- Evening Herald
'This triumphantly tragic story of the first 'charmaceutical' magnates relies...on Woodhead's exhaustive research and on her deftness in...tone.' -- FINANCIAL TIMES
'War Paint is bursting with gossip and anecdotes' -- The Times
'With enviable skill, Woodhead documents this parallel rags-to-riches story, lacing it with lavish helpings of gossip.' -- Canada Post
'Woodhead knows everything about Madame and Miss Arden, about their business and its history.' -- Financial Times
'fantastically rich in its detailing of 20th century cultural and social history. . . Beautiful illustrated endpapers add the final luxury touch' -- The Independent on Sunday
'riveting and thoroughly researched . . . the definitive biography of women and their relationships to their faces in the twentieth century' -- Guardian
'what a relief it is to read so detailed, well researched and competent a book. . . Woodhead knows her stuff and takes it seriously' -- Sunday Times
A brilliantly researched study of two incredible women and an amazing insight into our changing approach to beauty. -- Image
A brilliantly researched study of two incredible women -- Image Tone
An extraordinary book -- Irish Evening Herald
Enticing and well researched. . .A fascinating read. . .Iridescence, glamour and delight abound -- Sunday Business post
Essential reading -- Irish Tatler
Extraordinary -- Time out
From the Inside Flap
Bold, brilliant, and utterly ruthless, Helena Rubinstein and Elizabeth Arden spawned the modern beauty industry and forever changed the way women think about cosmetics, salons, and wrinkles. Along the way, they rubbed elbows with many of the greats in the worlds of the arts and fashion and helped launch several brilliant careers. Yet, other than official press releases and autobiographical accounts that tend to be more fluff than fact, little has been written about the two. Now, nearly forty years after their deaths, War Paint goes behind the gloss and glamour to tell the riveting true story of these remarkable women and their epic achievementsand no less epic rivalry.
In the late nineteenth century, good girls didnt want careersand they certainly didnt paint their faces. Business, like politics and every other field of serious endeavor, was considered inherently unsuited for a member of the fair sex. In War Paint, Lindy Woodhead reveals how two unlikely young women, Chaja Rubinstein and Florence Nightingale Graham, both born into povertyone in the Krakow Ghetto, the other in rural Canadaand lacking any formal education, defied nineteenth–century notions of class and gender and went on to become two of the twentieth centurys most powerful business tycoons.
A story of unquenchable ambition and unbendable wills, of bitchy turf wars and grand obsessions, and, above all, of true business genius, War Paint reveals how "Madame" and "Miss Arden" (or "that woman!" and "the other one," as each was known to the other, respectively) transformed the piddling toiletries trade of the 1890s into todays insatiable, multibillion–dollar market for dreams in creamsand how, in the process, they pioneered modern advertising, product packaging, consumer public relations, and direct marketing.
From the Montparnasse of Hemingway and Picasso and the Greenwich Village of E. E. Cummings and Djuna Barnes to the ballrooms and boardrooms of New York, Paris, and London, War Paint weaves a vivid tapestry of intersecting lives and warring ambitions in the early decades of the twentieth century.
An engrossing dual biography set against the grand sweep of two world wars and the birth of the modern consumer culture, War Paint is at once a master stroke of scholarship and a good, old–fashioned, juicy tell–all about the supremely talented, deeply flawed doyennes of the modern culture of beauty.
--This text refers to an out of print or unavailable edition of this title.