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Wally Olins: The Brand Handbook [Hardcover]

Wally Olins
4.2 out of 5 stars  See all reviews (10 customer reviews)
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Book Description

2 Jun 2008
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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Wally Olins: The Brand Handbook + Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Product details

  • Hardcover: 112 pages
  • Publisher: Thames & Hudson; 1st ed edition (2 Jun 2008)
  • Language: English
  • ISBN-10: 0500514089
  • ISBN-13: 978-0500514085
  • Product Dimensions: 17.6 x 1.7 x 22.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 6,493 in Books (See Top 100 in Books)

More About the Author

WALLY OLINS, CBE (1930-2014)

Wally Olins was 'the world's leading practitioner of branding and identity', according to The Financial Times. Formerly Chairman of Wolff Olins and Chairman of Saffron Brand Consultants, he advised many of the world's leading companies, including 3i, Renault, Repsol, BT, Volkswagen, Tata and Lloyd's of London and also worked with many countries, regions and cities, among them Portugal and Poland. He acted as an advisor to both McKinsey and Bain.

He was born in London and educated at Oxford, where he read history. Early in his career he became head of what is now the Ogilvy advertising agency in India where he lived for 5 years and he retained an enduring interest in South Asia.

Over 250,000 copies of his books have been sold in 18 languages, including the seminal works, Corporate Identity, Wally Olins On B®and, The Brand Handbook and Brand New. His approach is sociological and anthropological as well as commercial.

He held Fellowships and Professorships at a number of leading Business Schools and Universities around the world, including Said Business School at Oxford University.

The multi-award-winning Wally Olins was made CBE in 1999 and received the Lifetime Award from the Reputation Institute. He was awarded the Bicentenary Medal of the RSA in 2000 and the D&AD President's Award in 2003. He was also nominated for the Prince Philip Designer's Prize and for the 2012 British Inspiration Awards. He was made an Honorary Fellow of St. Peter's College, Oxford, and has been awarded a number of honorary professorships around the world.

Product Description


'Provides insights that books many times its length fail to provide' --Professional Manager

'A genuinely compelling history of branding'
--Rod Liddle, The Sunday Times

'Anyone wanting to create a brand of their own business should spend time with this book'
--Print Business

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Customer Reviews

Most Helpful Customer Reviews
22 of 24 people found the following review helpful
By Jonathan Kettleborough VINE VOICE
Firstly this is not a big book. It is compact an rather 'espresso' on approach. But like a good espresso it is full of flavour and taste.

Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.

In the 110 pages Wally talks about:

* What branding is about
* Making brands work
* Belief in branding

Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.

For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.

If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.
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1 of 1 people found the following review helpful
By Alice
Format:Hardcover|Verified Purchase
A great read for anyone interested in brands and branding. The book is easy to read and understand, with lots of pictures to help illustrate the text.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Bang on branding 12 May 2010
Easy to read, inexpensive and just spot on. I read this book very quickly and have to say that it's no nonsense approach in demystifying what a brand is well worth a read. It now lives on my desk as an essential part of my library.
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5.0 out of 5 stars Extremely interesting read 21 May 2013
Format:Hardcover|Verified Purchase
This is a great book, I bought this as I was writing an article and wanted another perspective on the matter, its a refreshingly honest view on the world of brand!

A must buy for any designer!
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4.0 out of 5 stars Wally Olins brand book 15 Feb 2013
By Brad
Format:Hardcover|Verified Purchase
Excellent book, really helped me with my graphics course. However, does lack examples of his brands which was what I was hoping for.
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