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Wally Olins: The Brand Handbook [Hardcover]

Wally Olins
4.2 out of 5 stars  See all reviews (10 customer reviews)
RRP: 9.95
Price: 7.49 & FREE Delivery in the UK on orders over 10. Details
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Book Description

2 Jun 2008
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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Wally Olins: The Brand Handbook + Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Product details

  • Hardcover: 112 pages
  • Publisher: Thames & Hudson; 1st ed edition (2 Jun 2008)
  • Language: English
  • ISBN-10: 0500514089
  • ISBN-13: 978-0500514085
  • Product Dimensions: 17.6 x 1.7 x 22.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 3,349 in Books (See Top 100 in Books)

More About the Author

Wally Olins is Chairman of Saffron Brand Consultants. He is one of the world's leading practitioners in corporate identity and branding.

After studying history at Oxford he went into advertising in London. From there, Wally was sent to India and his first big job was as head of what became Ogilvy and Mather in Mumbai where he lived for five years. India influenced him hugely.

He came back to London and co-founded Wolff Olins. He was Chairman until 1997.

Wally Olins has advised many of the world's leading organisations on identity, branding, communication and related matters. These include 3i, Akzo-Nobel, Accor Hotels, C&A, Coca Cola, Forte Hotels, Fujitsu, Goldman Sachs, Orange, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen and Tata. He has acted as advisor both to McKinsey and Bain on branding and marketing.

He has worked for a number of cities and countries on national brand image including London, Poland, Lithuania, Northern Ireland, Spain, Portugal and West Bengal.

Wally Olins has written several books including the seminal work 'Corporate Identity'. His book 'Wally Olins On Brand' is being published in 20 countries. 'Wally Olins Brand Handbook' was published in 2008.

He has taught at many Business Schools including London Business School, Said Business School at Oxford, Lancaster University, Imperial College Business School, Copenhagen Business School and Duxx University in Mexico and he holds seminars on branding and communication issues around the world.

He was awarded a CBE by HRM The Queen in 1999. He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts' Bicentenary Medal in 2000. He was given the D&AD President's Award in 2003. He was given the Reputation Institute's first ever Lifetime Achievement Award in 2006.

Wally Olins was born in London, is married and has four children.

Product Description


'Provides insights that books many times its length fail to provide' --Professional Manager

'A genuinely compelling history of branding'
--Rod Liddle, The Sunday Times

'Anyone wanting to create a brand of their own business should spend time with this book'
--Print Business

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Customer Reviews

Most Helpful Customer Reviews
22 of 24 people found the following review helpful
By Jonathan Kettleborough VINE VOICE
Firstly this is not a big book. It is compact an rather 'espresso' on approach. But like a good espresso it is full of flavour and taste.

Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.

In the 110 pages Wally talks about:

* What branding is about
* Making brands work
* Belief in branding

Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.

For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.

If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.
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1 of 1 people found the following review helpful
By Alice
Format:Hardcover|Amazon Verified Purchase
A great read for anyone interested in brands and branding. The book is easy to read and understand, with lots of pictures to help illustrate the text.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Bang on branding 12 May 2010
Easy to read, inexpensive and just spot on. I read this book very quickly and have to say that it's no nonsense approach in demystifying what a brand is well worth a read. It now lives on my desk as an essential part of my library.
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5.0 out of 5 stars Extremely interesting read 21 May 2013
Format:Hardcover|Amazon Verified Purchase
This is a great book, I bought this as I was writing an article and wanted another perspective on the matter, its a refreshingly honest view on the world of brand!

A must buy for any designer!
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4.0 out of 5 stars Wally Olins brand book 15 Feb 2013
By Brad
Format:Hardcover|Amazon Verified Purchase
Excellent book, really helped me with my graphics course. However, does lack examples of his brands which was what I was hoping for.
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