Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
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Review
'Provides insights that books many times its length fail to provide' --Professional Manager
'A genuinely compelling history of branding'
--Rod Liddle, The Sunday Times
'Anyone wanting to create a brand of their own business should spend time with this book'
--Print Business
'A genuinely compelling history of branding'
--Rod Liddle, The Sunday Times
'Anyone wanting to create a brand of their own business should spend time with this book'
--Print Business
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Most Helpful Customer Reviews
20 of 21 people found the following review helpful
By Jonathan Kettleborough
VINE™ VOICE
Format:Hardcover
Firstly this is not a big book. It is compact an rather 'espresso' on approach. But like a good espresso it is full of flavour and taste.
Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.
In the 110 pages Wally talks about:
* What branding is about
* Making brands work
* Belief in branding
Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.
For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.
If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.
Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.
In the 110 pages Wally talks about:
* What branding is about
* Making brands work
* Belief in branding
Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.
For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.
If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.
3 of 4 people found the following review helpful
By W. Colley
Format:Hardcover
Easy to read, inexpensive and just spot on. I read this book very quickly and have to say that it's no nonsense approach in demystifying what a brand is well worth a read. It now lives on my desk as an essential part of my library.
By Toby Dodwell
Format:Hardcover|Amazon Verified Purchase
This is a great book, I bought this as I was writing an article and wanted another perspective on the matter, its a refreshingly honest view on the world of brand!
A must buy for any designer!
A must buy for any designer!
By Brad
Format:Hardcover|Amazon Verified Purchase
Excellent book, really helped me with my graphics course. However, does lack examples of his brands which was what I was hoping for.
2 of 4 people found the following review helpful
By kati
Format:Hardcover
Very good book, nicely designed & easy to read.
Definitely recommended for those interested in branding or advertising.
And not only, this book is just interesting to read.
Definitely recommended for those interested in branding or advertising.
And not only, this book is just interesting to read.
2 of 4 people found the following review helpful
By Glinda Nice
Format:Hardcover
The Hanbook to have in your office to consult in any time. It will help you to stay in the wrigh track in branding proces.
9 of 16 people found the following review helpful
Format:Hardcover
I found the content of the book to be very poor, basic and superficial. The author simply touches upon the very basic of branding theory while he mentions nothing about the creative part of it. And suspiciously enough, he repeatedly stresses how important it is to hire consultants "to do the job".
0 of 1 people found the following review helpful
Format:Hardcover
It seems to be a little basic, but I'm enjoying, but I'm just in the beggining, so, lets see what comes next! :)
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