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Wally Olins. On B®and. (Paperback)

by Wally Olins (Author)

4.0 out of 5 stars See all reviews (2 customer reviews)

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Wally Olins: The Brand Handbook by Wally Olins
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Product details

Paperback: 256 pages
Publisher: Thames & Hudson; Reprint edition (25 Oct 2004)
Language English
ISBN-10: 0500285152
ISBN-13: 978-0500285152
Product Dimensions: 22.6 x 16.8 x 2.3 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 51,952 in Books (See Bestsellers in Books)
Popular in this category:
#62 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Review

'Wally tells it how it is... a man who knows his stuff and refuses to mince his words' - Blueprint

Product Description

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

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	60% buy the item featured on this page: Wally Olins. On B®and. 4.0 out of 5 stars (2) �7.42
	15% buy Wally Olins: The Brand Handbook 4.2 out of 5 stars (4) �5.96
	11% buy The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview 4.7 out of 5 stars (3) �9.79
	10% buy The 22 Immutable Laws Of Branding 4.5 out of 5 stars (17) �5.37

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32 of 38 people found the following review helpful:

5.0 out of 5 stars genius., 8 Dec 2003

By	Bill Hunt "muddyclay" (London UK) - See all my reviews (REAL NAME)

This review is from: Wally Olins on B(r)and (Hardcover)

I've followed Wally Olins career over the years and was intrigued when he released 'On Brand'. I bought a copy immediately and my first comment would be in agreement with a comment on the back of the book - this is the only book on branding you ever haver have to buy. Intelligent, insightful, compelling, inspiring. Wally knows the industry inside out and this really comes across in every page of the book. Whatever level you're at - student, academic, seasoned marketeer, you can learn from this book.

I look forward to learning more from his next book.

Buy it - it will change your life.

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3.0 out of 5 stars Informative, but not visionary, 16 Oct 2009

By	Edgar Varesen (Austria) - See all my reviews

Wally Olins provides a comprehensive insight in the history and development of brands, their effect on audiences and employees, and the benefits for business success. Nevertheless i found it lacking in adressing in depth the rapid change of brand perception and usage in a globalised web 2.0 world.

Olins point of view is still centered on how to control brands on the company side. I cannot recall reading about what brands can contribute to culture, little does he write about social responsibility or the way people will interact increasingly with the brands they favour, and how that will change brand culture from the bottom up.

So basically i found it valid concerning brand history and explaining brand strategies so far, but lacking in understanding and vision of current developments (only 13 pages of the 250 page book deal with the "future of branding").

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