• RRP: £16.95
  • You Save: £2.09 (12%)
FREE Delivery in the UK.
Only 5 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
Wally Olins. Brand New.: ... has been added to your Basket
+ £2.80 UK delivery
Used: Like New | Details
Sold by LABYRINTH BOOKS
Condition: Used: Like New
Comment: All inventory in stock! Orders generally ship in 2 business days Books listed as Like New may have a small publishers mark
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 14 images

Wally Olins. Brand New.: The Shape of Brands to Come Paperback – 7 Apr 2014

5 out of 5 stars 7 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£14.86
£7.85 £7.50
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£14.86 FREE Delivery in the UK. Only 5 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

  • Wally Olins. Brand New.: The Shape of Brands to Come
  • +
  • Wally Olins: The Brand Handbook
  • +
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
Total price: £52.70
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your e-mail address or mobile phone number.




Product details

  • Paperback: 200 pages
  • Publisher: Thames and Hudson Ltd (7 April 2014)
  • Language: English
  • ISBN-10: 050029139X
  • ISBN-13: 978-0500291399
  • Product Dimensions: 18.5 x 2.3 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 115,817 in Books (See Top 100 in Books)

Product Description

Review

Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive. --The Economist

Brilliant and brand new thinking from the original
master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel. --Damien Whitmore, Director of Public Affairs & Programming, Victoria and Albert Museum

Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading. --John Diefenbach, Chairman of MBLM and former Chief Executive of Landor Associates

I had thought 'authenticity' was simply an empty business buzz word until I read Wally Olins's new book. Now I realize it is a concept that pulls together most of what I think and know about business. --John Kay, Financial journalist, author and Visiting Professor at the London School of Economics

In this book Wally Olins demonstrates that he is a master of posing 'good questions'. Through compelling stories and examples from all spheres of life, the book takes us through the dilemmas of branding ... and leaves the reader with an encouragement to act. --Majken Schultz, Professor of Management, Copenhagen Business School

Wally is very old, very well travelled geographically and very well travelled intellectually, and for all of these reasons the reader feels as if he is being taken by the hand by a very special tour guide. --John Vincent, UK government advisor, entrepreneur and co-founder of Leon restaurants


Customer Reviews

5.0 out of 5 stars
5 star
7
4 star
0
3 star
0
2 star
0
1 star
0
See all 7 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
Great book by a great man. Very informative, I learnt a lot from this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
insightful and a very interesting read
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Wally was someone who was an inspiration to me and many others in our industry. He was also a friend. He knew more about branding and the use of colour then many others in our industry and this book, published just before his death, shares his thinking on the future of branding.

In the book he says whether he's right or wrong about the future of of branding, only time will tell - but he won't be around to see it. That was eerily prophetic.

I will miss Wally. So this book will always have a special significance to me because of that.

My blog on Wally can be read here: [...]
Comment 0 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Great
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback