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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Bryan Eisenberg , Jeffrey Eisenberg , Lisa T. Davis
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Synopsis
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has created an unprecedented opportunity for businesses to... Read More

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