Please, can someone explain to me how a product can get 5 stars and yet it spreads a pungent smell of rubber all over the house. Fellow reviewers, have you actually LIVED with the product? To be sure, we are talking about the WOW playmat and I have one in my house. Anything that touches the bloody rug (notably my 4 year old), is smitten with rubber smell that only comes off in the washing machine. I hung it in the garden for two days. Now back inside, the smell is even worse. I have a sensitive nose admittedly, and my wife frequently makes fun of my hysterical sense of smell. However, now she too has noticed the smell AND complained about it. We agree on SOMETHING! Which is a good thing, if only it was not about this rug. I thought I might wash it. The label suggest no washing and no dry cleaning. What then? Bin'ing? Seems this is the answer. Avoid.