From the beginning this book is clearly struggling for credibility, which is neatly summed up in Blanchard's statement '..on completing studies into the treatment of people in Hell...' 'Studies' would appear to be a rather grand description given the amount of Hell residents that would have been interviewed! Blanchard rambles through his usual pseudo rigour but as usual all is based on insubstantial and highly questionable source material. The underlying flaw in the construction of the book is a complete absence of intellectual objectivity - the conclusion has been drawn and then all available material is twisted, stretched and squashed to fit this conclusion. This is a book written to frighten, with the aim of persuading people to the narrow Blanchard view of faith. However, if your interest is in how silly some of the fringe faiths can become, this is the book for you!