W. Chan Kim

W. Chan Kim and Renée Mauborgne are professors of strategy and management at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of 'Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant' (Harvard Business School Press, 2005). Blue Ocean Strategy has become an International Bestseller across five continents, has sold over two million copies and is being published in 41 languages, breaking Harvard Business Press's historical record of most foreign language translations ever achieved. Their recently released Harvard Business Review article, 'How Strategy Shapes Structure,' was published in September 2009.

Kim and Mauborgne's Harvard Business Review articles have been worldwide bestsellers. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. Among others, Kim and Mauborgne received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008 and are the winners of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. Their numerous articles on strategy and managing the multinational can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others.