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Visual Research Methods in Fashion [Paperback]

Julia Gaimster
2.0 out of 5 stars  See all reviews (4 customer reviews)
RRP: £25.99
Price: £23.39 & FREE Delivery in the UK. Details
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Book Description

1 May 2011
The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

Frequently Bought Together

Visual Research Methods in Fashion + The Fashion Resource Book: Research for Design + New Fashion Designers' Sketchbooks (331/3)
Price For All Three: £50.27

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Product details

  • Paperback: 352 pages
  • Publisher: Berg Publishers (1 May 2011)
  • Language: English
  • ISBN-10: 1847883818
  • ISBN-13: 978-1847883810
  • Product Dimensions: 24.1 x 18.8 x 1.8 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 88,468 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Julia Gaimster studied fashion and textiles at Ravensbourne College of Art and the Royal College of Art. She has been in fashion education for more than 25 years working at all levels from further education to post-graduate. She gained her Doctorate in Education at Surrey University in 2004. Her current position is as Head of eLearning at the London College of Fashion where she also works on International Partnership Development projects funded by UNIDO and the British Council in countries including Bangladesh and Uzbekistan. During her career she has developed expertise in the role of computers and the Internet in design education and has been involved in a number of projects to develop online resources.

Product Description


Thanks to lots of diagrams, pictures and short interviews the book is more easy to read through not only for fashion students! The numerous links for further information and reading make this book worth studying! The Label Finder - Posted --This text refers to an out of print or unavailable edition of this title.

About the Author

Julia Gaimster is Head of eLearning at the London College of Fashion. She has extensive experience of teaching in fashion and textiles, including design, illustration, research skills and IT. Her current research interests are focused on students' textual and visual research skills. She has been involved with the development of a number of electronic and online teaching materials for students, including Seeing Drawing, Textiles Online Resource Guide and Sketchbook. She has also published papers on elearning and pedagogy.

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
1.0 out of 5 stars what a crap book! 2 Mar 2014
I agree with Luca's comment this book is a blasphemy to any research book on visual methods, this person needs to get their eyes checked by a good doctor before preaching to anyone with a condescending manner ! stick your nose in a good book for visual research method, I think a blind school can teach better visual than this book!
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A book about visual research that is printed in black and white, not very good seen as it's about visual research the book should be vibrant and make you want to read it. At first glance you feel like your getting a lot of information in this book but soon realise it's padded out with a lot of pointless interviews and "case studies". There are more effective and visually interesting research books for cheaper prices!
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5.0 out of 5 stars GREAT BOOK FOR FASHION STUDENT 18 Nov 2013
Format:Paperback|Verified Purchase
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2 of 4 people found the following review helpful
1.0 out of 5 stars Don't waist your time and money! 25 April 2013
The worst and stupidest book ever written! It's not even good for primary school! Not updated, no pedagogical understanding. Treat the reader as retarded people. If you want material to laugh with your friends then buy it and enjoy it with them!
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Amazon.com: 5.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars Very informative! 18 Oct 2012
By Patricia - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is very interesting for designers who enjoy and A LOT to research (my case) and it's very beautifully printed, very nice and easy to look at any information you need, the book is very malleable!
The cover is a bit light to me, i thought it was more thick.
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