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Visual Research Methods in Fashion
 
 
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Visual Research Methods in Fashion [Paperback]

Julia Gaimster

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Thanks to lots of diagrams, pictures and short interviews the book is more easy to read through not only for fashion students! The numerous links for further information and reading make this book worth studying! The Label Finder - Posted --This text refers to the Hardcover edition.

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The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

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