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Visual Research: An Introduction to Research Methodologies in Graphic Design Paperback – 15 Oct 2007

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Product details

  • Paperback: 192 pages
  • Publisher: AVA Publishing (15 Oct. 2007)
  • Language: English
  • ISBN-10: 2940373205
  • ISBN-13: 978-2940373208
  • Product Dimensions: 22.4 x 2.7 x 30.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 280,222 in Books (See Top 100 in Books)

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Product Description

Review

A rigorous book of theory unable to restrain itself from showing practical examples, combining elegant prose with full-page visuals. -- Label, (Italian Style Magazine),Luca Ballarini Summer 2005

This book clearly presents research methods used in visual communication that will serve both students and professionals. --Sherry Blankenship, ICOGARDA Magazine USA, May 05

About the Author

Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.

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Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Rich on 12 May 2009
Format: Paperback
This was on the reading list for my course at the London College of Communication, so I thought I'd have a look.

It's a very nicely designed and laid out book (a common feature with this publisher I think). It offers a lot of insight into researching visually - something that I, as someone without an arts background, often find difficult to understand.

It's helped me develop a methodology for research - rather than just jumping blindly into a project and hoping for inspiration and ideas to hit me. This book is all about a structured approach to gathering visual material and analysing it, and using that research and analysis to overcome design problems.

There are some nice case studies to support the book's argument, including a particularly good one by Sarah Backhouse concerning the graphical representation of the passage of time in Stoker's Dracula.

I'd recommend this to anyone who's interested in the process of graphic design, students and designers both.
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6 of 6 people found the following review helpful By Ms. Lesley J. Elliott on 10 Sept. 2010
Format: Paperback
Being of a visual mind and not one for pages and pages of text, this book was perfect for me to enhance my basic understanding of the design research process. Interested in graphic design but on a 3D degree course, this book clearly explained methods that I am now able to transfer to my own specialism of design.

Great layouts, lots of useful real life case studies on quality paper stock. Made by a publisher who specialises in the creative arts, they know exactly how to communicate effectively and each page has definitions of terms used within the text making this book more approachable and accessible to someone with basic knowledge of research methodologies without dumbing down the body of text.

Clear, focused and in full colour, this is another valuable book in my AVA collection and would recommend this title to all students embarking on a design based course, whether starting their first year or a masters.
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2 of 2 people found the following review helpful By Tony Pritchard on 4 Aug. 2013
Format: Paperback
I bought my copy of this publication at the book launch held at the London College of Communication. It's been inscribed by both authors. From the late, great Ian Noble a stamp with the words 'try to make more mistakes'. A philosophical statement that reminds us of the necessary iterations behind most designed visual communications. And from Russ? An altogether more abrupt and confrontational response involving a profanity. This spontaneous gesture, whilst a light-hearted note to keep any lofty ideals about design in perspective, belies the real care and devotion afforded the subject in this second edition of Visual Research. This edition builds upon the first publication with a new chapter, new case studies and illustrations. Both editions are valuable investments in their own right.

As I begin this review I acknowledge the high profile testimonials from Jorge Frascara, Gunnar Swanson and Omar Vulpinara on the book cover, with an accompanying foreword by Ellen Lupton inside. What further and better recommendations would you need to purchase a copy?

I read the book in one sitting. This is perhaps not the best way to appreciate the contents. On reflection a better way might be to dwell on each section separately, perhaps as part of a weekly reading group at college or University. The book has taken the complex themes and debates around contemporary visual communication design and presented them in an accessible piece of writing. It is an ideal text book for graphic design students. It also affords a valuable insight into the design process for non specialists. Given the notion of converging subject disciplines and increasing acknowledgement of the importance of visual literacy and communication this book is very timely.
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2 of 2 people found the following review helpful By MrPerez on 9 May 2013
Format: Paperback Verified Purchase
I am a third year graphic design student, I bought this book for my final project. I would highly recommend it to anyone, as it has some very cool ideas inside it.
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By samuel on 1 Sept. 2014
Format: Paperback Verified Purchase
Great book!
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