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Visual Merchandising: Window and In-Store Displays for Retail
 
 

Visual Merchandising: Window and In-Store Displays for Retail (Paperback)

by Tony Morgan (Author) "The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on..." (more)
4.8 out of 5 stars See all reviews (11 customer reviews)
RRP: £22.50
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Visual Merchandising: Window and In-Store Displays for Retail + Smart Retail: Turn Your Store into a Sales Phenomenon + 1001 Ideas to Create Retail Excitement: Revised & Updated
Price For All Three: £41.48

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Product Description

Review
"...a comprehensive look at the business of design for merchandising..."
--Design Week

Product Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.

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Inside This Book (Learn More)
First Sentence
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

11 Reviews
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Average Customer Review
4.8 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
6 of 6 people found the following review helpful:
5.0 out of 5 stars A must have for any VM student/junior VM manager, 4 April 2008
By J. Smith (London UK) - See all my reviews
(REAL NAME)   
At last a book that covers the essentials of VM and provides a tool from which to learn and educate. Superb examples and visuals, together with an understanding of the authors background and experience make this a must have.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars an important professional text that's great to look at and easy to read, 16 April 2008
By Mr. A. Russell - See all my reviews
(REAL NAME)   
I was very impressed by Morgan's considerable knowledge and I like the way he uses easy-to-follow language. It's a great looking book,which is important when the subject is about visuals and display. A great gift idea too.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars The book I have been waiting for!, 15 May 2008
By M. Lieblich - See all my reviews
(REAL NAME)   
Of all the books that have been published on visual merchandising this is without a doubt the best I have read. The author has covered the whole gamut of this creative and difficult subject in an easy to read and student friendly format.
Don't consider going into visual merchandising without it.
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Most Recent Customer Reviews

5.0 out of 5 stars Essential if you're opening, managing or designing a store
Customer Video Review

Length:: 0:20 Mins

Published 4 months ago by Parka

5.0 out of 5 stars THE VM book for Students
I have found this book to be of great benefit in my studies. It helped to further my understanding of the subject, both increasing my knowledge of current and emerging trends and... Read more
Published 5 months ago by Reuben Sagar

3.0 out of 5 stars Some useful tips...
This book has some useful tips, but I found the photographs used unappealing and over the top. (Some of the window displays shown would look better on a pantomime set. Read more
Published 8 months ago by Molehill

5.0 out of 5 stars One word.....fabulous
As a retail interior designer, this book is a must for those coming up the ranks to understand world wide retail concepts.... Read more
Published 12 months ago by Philip Design

5.0 out of 5 stars Same book ???
I am afraid i disagree with Julie Peel on her opinion of this book.It is a totally freshing , modern 21st century viewpoint using world wide examples of exemplary V.M. Read more
Published 12 months ago by Deborah Taylor

5.0 out of 5 stars Genius
This book is a real gem. It is packed full of informative chapters covering EVERY aspect of vis merch. Dare I say it, yes, I do, just..... Read more
Published 13 months ago by A. P. Martin

5.0 out of 5 stars Great help for my college course
Bought this book to support me with my college course and it has helped me no end. A superbly well written and practical book that is written from someone 'inside the business'.
Published 14 months ago by A. Bavabhai

5.0 out of 5 stars A great insight in to Visual Merchandising
This book blows all other Visual Merchandising books out of the water.

This revolutionary, inspirational read is a true representation of global retail... Read more
Published 15 months ago by Visual Retailer

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