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"...a comprehensive look at the business of design for merchandising..."
--Design Week
Product Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.
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"...a comprehensive look at the business of design for merchandising..."
--Design Week
Product Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.
See all Product Description
Inside This Book
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First Sentence
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?
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75% buy the item featured on this page: Visual Merchandising: Window and In-Store Displays for Retail £15.75 |
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18% buy Smart Retail: Turn Your Store into a Sales Phenomenon £9.74 |
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3% buy 1001 Ideas to Create Retail Excitement: Revised & Updated £15.99 |
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2% buy Mastering Fashion Buying and Merchandising Management (Palgrave Master) £11.89 |
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