- Paperback: 208 pages
- Publisher: Laurence King (31 Mar 2008)
- Language English
- ISBN-10: 1856695395
- ISBN-13: 978-1856695398
- Product Dimensions: 27.6 x 21.4 x 2 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (18 customer reviews)
- Amazon Bestsellers Rank: 164,673 in Books (See Top 100 in Books)
- See Complete Table of Contents
 Trade In this Item for up to £13.15
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Visual Merchandising: Window and In-Store Displays for Retail for an Amazon.co.uk gift card of up to £13.15, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
|
There is a newer edition of this item:
|
Product details |
More About the Author
Product Description
Review
"...a comprehensive look at the business of design for merchandising..."
--Design Week
--Design Week
Product Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.
Inside This Book
(Learn More)
First Sentence
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
At last a book that covers the essentials of VM and provides a tool from which to learn and educate. Superb examples and visuals, together with an understanding of the authors background and experience make this a must have.
4 of 4 people found the following review helpful
Format:Paperback
|
Length:
0:20
Mins
This book is essential not just to retail store designers but also to business people in retail.
The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it.
There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory.
They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani.
There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques.
I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one.
Visit my Amazon profile for other reviews.
The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it.
There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory.
They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani.
There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques.
I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one.
Visit my Amazon profile for other reviews.
4 of 4 people found the following review helpful
Format:Paperback
I was very impressed by Morgan's considerable knowledge and I like the way he uses easy-to-follow language. It's a great looking book,which is important when the subject is about visuals and display. A great gift idea too.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
VM book V good
A really interesting and informative guide for anyone learning the subject. Found the example photos and visual diagrams very helpful.
Published 16 months ago by artgeek
Nice looking book
This is probably the easiest book to find on visual merchandising but certainly not the best. It is a good start for anyone studying fashion or wanting to become a visual... Read more
Published 18 months ago by c.turner
Retail essential
Absolutely essential retail reading - it's the one book on visual merchandising (windows, signage, fixtures and fittings - if you're wondering) that manages to be both incredibly... Read more
Published 18 months ago by Richard Hammond
Essential for any VM student
An essential book to gain knowledge about visual merchandising. This book covers everything you need to know with beautiful visual examples, a well written must have.
Published 20 months ago by J. Doolan
The LBD Boutique
Really helpful and inspirational with lots of good explanations and diagrams. Quick and easy to read and now in our Boutique Library for everyone else to use as a shop tool.
Published 20 months ago by The LBD Boutique
Visual Merchandising-window & in-store display for Retail.
This book seems to cover most of the things you need to Know if your thinking of working in retail display and merchandising, if you already work in this field of the industry is... Read more
Published on 9 Sep 2009 by A.S.P
Basic introduction .. for inexperienced merchandisers/ beginners/...
The book is well written and nicely laid out..it covers all the basics of merchandising in sometimes painful detail. Read more
Published on 8 Sep 2009 by Louie
THE VM book for Students
I have found this book to be of great benefit in my studies. It helped to further my understanding of the subject, both increasing my knowledge of current and emerging trends and... Read more
Published on 2 Feb 2009 by Reuben Sagar
Some useful tips...
This book has some useful tips, but I found the photographs used unappealing and over the top. (Some of the window displays shown would look better on a pantomime set. Read more
Published on 3 Nov 2008 by Molehill
One word.....fabulous
As a retail interior designer, this book is a must for those coming up the ranks to understand world wide retail concepts.... Read more
Published on 23 Jun 2008 by Philip Design
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Art, Architecture & Photography > Fashion Design
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Management > Distribution > Retail
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Advertising
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
