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Product Description
Product Description
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes:-How to organize graphics for quick perception-How to direct the eyes to essential information-How to use visual shorthand for efficient communication-How to make abstract ideas concrete-How to best express visual complexity-How to charge a graphic with energy and emotion
About the Author
Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant in the fields of e-learning, visual communication, media design, and information design.
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Customer Reviews
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Hardcover
I got interested in this book having read positive comments on other sites. The product description seemed interesting enough - though it's a pity that there's no 'look inside' feature.
The product description is pretty much accurate. What you get is an extensive compilation of visuals organized around certain principles. These principles are presented as things the designer of a visual did (like "directing the eye"). They can serve as inspiration but don't give any guidance on how to do this yourself (apart from copying the example). In addition (unfortunately for me) these visuals are not something an amateur can produce.
In short, for me it's a nice "coffee table book", maybe a professional designer has a better use for it.
The product description is pretty much accurate. What you get is an extensive compilation of visuals organized around certain principles. These principles are presented as things the designer of a visual did (like "directing the eye"). They can serve as inspiration but don't give any guidance on how to do this yourself (apart from copying the example). In addition (unfortunately for me) these visuals are not something an amateur can produce.
In short, for me it's a nice "coffee table book", maybe a professional designer has a better use for it.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
13 reviews
14 of 15 people found the following review helpful
Beautiful and excellent for a diverse audience
28 Jan 2010
Format:Hardcover|Amazon Verified Purchase
This is one of the best books around on applying (perceptual/cognitive/research) psychological principals to graphics and visualizations. This book really stands out for three reasons, it's concise (but not overly brief) discussion of relevant psychology (memory/cognition/perception) plus the incredible examples for graphic designers and the set of references. The closest competitors are books by Few Now You See It: Simple Visualization Techniques for Quantitative Analysis (which covers similar psych issues but is horribly wordy) or Information Dashboard Design: The Effective Visual Communication of Data (which reads well but focuses more on clean scientific graphs) or the famous books by Tufte . Relative to other books, this one has a great deal more information on how to integrate art with information. After the book you will see graphics and think about how a designer could have done a better job in guiding the reader's eye to the intended information in a poster or how to design a better handout showing a process like how part of the body works or how to put together a complicated device. The graphics in the book REALLY stand out and support the authors writing. As a researcher I hate to see people state "facts" or "hypotheses" about how people think without providing supporting evidence. This book has a very respectable set of references. So, rather than pontificating about the "right" way to do graphics there are references to relevant (experimental psych) articles.
Basically, this book is the complete package. It could be a great coffee table book or on a shelf in a scientific library.
Basically, this book is the complete package. It could be a great coffee table book or on a shelf in a scientific library.
12 of 14 people found the following review helpful
A visual feast filled with substance
24 July 2009
Format:Hardcover
This book provides a wide-ranging and practical understanding of how humans interpret visual information, then describes principles for applying that knowledge to the creation of compelling, memorable and informative graphics. So often, graphic designers are trained to think in terms of visual elegance, but not in terms of how people perceive graphical information. This book fills in the knowledge gap for graphic designers as well as instructional designers and other professionals wondering how to best transmit complex information in a graphical format.
The collection of hundreds of contemporary graphic and information designs from around the world is stunning, and could have made a coffee table book or inspiration book on their own. The substantive text leads the reader on a journey to better understand the human mind and learn how to create more profound and valuable graphics. Expect this book to become a classic in design circles.
The collection of hundreds of contemporary graphic and information designs from around the world is stunning, and could have made a coffee table book or inspiration book on their own. The substantive text leads the reader on a journey to better understand the human mind and learn how to create more profound and valuable graphics. Expect this book to become a classic in design circles.
8 of 9 people found the following review helpful
From Newsweek's former graphics editor
11 May 2010
Format:Hardcover
This beautifully designed and printed how-to book contains hundreds of images that are organized into chapters that explain a variety of key principles of visualization, from how to manipulate a viewer's eye to simplifying data and images. Most of the graphics in the book are spectacular while others aren't as effective at visualizing their content, but each one teaches a lesson and was chosen for that purpose. As the former director of information graphics at Newsweek and now a university instructor who teaches students how to visualize information, this book is as useful for professionals as it is for people who are new to the field of visualization, even though they may not have the skills to create many of the graphics shown. The fundamental principals of visualization outlined here apply to all ranges of imagery, from the fancy 3D model to an a simple idea scribbled on a napkin.
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