- Paperback: 440 pages
- Publisher: State University of New York Press (11 July 1997)
- Language English
- ISBN-10: 0791434362
- ISBN-13: 978-0791434369
- Product Dimensions: 22.6 x 15.2 x 3.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 783,737 in Books (See Top 100 in Books)
| |||||||||||||||
 Trade In this Item for up to £4.35
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Visual Intelligence: Perception, Image and Manipulation in Visual Communication for an Amazon.co.uk gift card of up to £4.35, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
More About the Author
Product Description
Product Description
Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today-advertising, politics, and entertainment.
About the Author
Ann Marie Seward Barry is Associate Professor of Communication at Boston College. She is the author of The Advertising Portfolio.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
3 of 7 people found the following review helpful
Format:Paperback
This book shows how desperately unprepared most of us are for the way modern messages lunge for - and lunch on - our minds.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
1 of 1 people found the following review helpful
Visual Intelligence Is a Must Read
1 Jan 2009
Format:Paperback
If you are a visual scholar or practitioner this book will critically advance the way you think about, practice and teach visual communication. This is the most comprehensive exploration available of the science of cognition that reveals the way visual communication drives the development of our perceptions that generate behavior and shape culture. It provides the theoretical and practical basis for visual culture and visual communication that is applicable in multiple disciplines including art, communication, psychology, cultural studies, education and science. Don't miss it.
1 of 6 people found the following review helpful
If you are in visual comm. field - you should have this.
6 Jan 2007
Format:Paperback|Amazon Verified Purchase
It makes a brand new perspective on your work and the world around you.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
