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Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights [Paperback]

Christopher G. Pike
3.7 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

8 Nov 2001
Intellectual property is hot news. Witness the almost daily reports of "patent madness" and "brand bullies" on one hand and "napsterization" and the "death of copyright" on the other. Then there is the patenting of the human genome; one-click Amazon business method patents; drug patienting in South Africa; cybersquatting and digital piracy. Companies are more aware than ever of the importance of intellectual property to its business. However, the media reports provide only a snapshot of a much bigger picture and this book offers insights into the major shifts taking place behind the headlines, developments that allow companies of any size to leverage their creative advantage to build strategic advantage. The book sets out to offer a radical vision of new economics at play - that of virtual monopoly in which creative vision is the starting point and intellectual property the enabling currency. It also calls for a balanced approach and careful, responsible stewardship of virtual monopoly, power since this is about creative advantage not corporate muscle.

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Product details

  • Paperback: 258 pages
  • Publisher: Nicholas Brealey Publishing (8 Nov 2001)
  • Language: English
  • ISBN-10: 1857882849
  • ISBN-13: 978-1857882841
  • Product Dimensions: 15.6 x 23.8 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,011,015 in Books (See Top 100 in Books)

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Review

"An inspirational book for anyone who wants to make creativity count in business." -- Helen Quillin, Vice-President, Pharmaceutical Patents, GlaxoSmithKline plc

"Both inspirational and a 'how-to' manual, with vivid case examples on every page, this is an essential reference work. Pike is a patent agent and attorney who knows his stuff and writes accessibly and entertainingly." -- The Director, January 2002

"Rare indeed to find a book that deals with the complex subject of intellectual property in both a highly readable and informative way. Chris Pike has managed it with Virtual Monopoly. I have no hesitation in recommending this book to anyone wishing to understand the IP issues pertaining to their business..." -- Michael Addison, Associate Director R&D, The Proctor & Gamble Company

"Virtual Monopoly has been awarded close to perfect marks. It is terrific. As business books go, it's the life of the party - smart, sensible and full of interesting stories. Highly recommended. ...valuable reading for anyone." -- Managing Information Strategies, January 2002

From the Publisher

Creative vision is the starting point but intellectual property is the currency. This book shows businesses large and small how to ‘dumb up’ to achieve creative advantage.

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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Virtual Monopoly is an excellent read. 27 May 2002
By A Customer
Format:Paperback
Virtual Monopoly is an excellent read. Chris Pike writes concisely and the use of highly specialist vocabulary is kept to a minimum making it accessible to all. Every chapter, section, sub-section, and sometimes paragraph are informatively titled making the point the clear and easy reference possible. This book will definitely appeal to IP professionals / business but is also a great resource for the independent inventor / designer providing a 'road map' for IP development and plenty of food for thought. Chris Pike uses household names as examples to illustrate various business strategies, keeping the read both relevant and often amusing. In short if you are in Intellectual Property, or want to be, then I'd recommend this book as a fat free, informative, thought provoking, and enjoyable read.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent exposition of business benefit from IPR 18 April 2002
Format:Paperback
Chris Pike has achieved a great thing in the field of Intellectual Property Rights - a very readable and valuable book for today's businesses, which operate in an environment in which success is increasingly based on innovation. It explains not how to go about patenting or copyrighting, but how to extract the maximum business benefits from good ideas, whether you are a small business or a large one. It also shows how to use and properly manage innovation in creative relationships with partners to create value.
The book is liberally sprinkled with examples of companies successfully using IPR to create value for themselves and others which I found extremely useful. A highly valued addition to my business library that will be referred to again and again over the coming years.
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1.0 out of 5 stars Lack of content 28 April 2014
Format:Paperback|Verified Purchase
This might have made a single chapter in a more comprehensive book. It contains little insight, no strategy, no tactics and only the most obvious of examples - Dyson, Xerox etc. The author is a patent attorney so he clearly has more knowledge than he chooses to convey. Apart from agreeing that IP is a good thing and taking us on a 101 tour of copyright etc, it has an almost embarrassing lack of content. For example: on page 98, 50% of the way through the book we get some pearls of wisdom re IP relationships "Put it in writing ... I strongly recommend that once agreement has been reached, it be sealed by way of a formal written contract". It goes on to suggest that this is normally prepared by lawyers and you should look closely at the terms. "If you do not want to agree to them, negotiate better terms before signing." Really? Fantastic insight. Perhaps the book is aimed at schoolchildren.

Alan
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  1 review
8 of 10 people found the following review helpful
5.0 out of 5 stars Virtual Monopoly 8 Jan 2002
By Jerome Spaargaren - Published on Amazon.com
Format:Paperback
Christopher Pike is not your run-of-the mill intellectual property adviser. Although qualified as a patent and trade mark attorney, his experience in dealing with business management issues comes through very directly when reading this book.
It is not always appreciated that there is a whole host of available strategies for businesses which are, knowingly and in some cases not, involved in generating intellectual property. Intellectual property generators often need commercially minded guidance appropriate to their markets and their approach to business as to how their intellectual property can be used to create value. Pike has identified and crystallised models and concepts in a way which makes the grander themes of intellectual property, often held as an impenetrable area for those outside its day-to-day practice, readily understandable. He sets out a useful vocabulary of concepts and terms, describing intellectual property as a currency used in buy-sell relations and for measuring creative advantage.
I suspect that Pike may be at the forefront of a new area of consulting which is much-needed but so-far overlooked. The book he has written will surely be a useful tool to a broad range of readers, particularly those looking for insight into modern approaches to intellectual property strategy. Whilst other books on IP may be found hidden in the law section of a bookshop, this will almost certainly be found in amongst the bestselling management books.
Jerome Spaargaren, Director, Electronic Intellectual Property, London.
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