- Paperback: 258 pages
- Publisher: Nicholas Brealey Publishing (8 Nov 2001)
- Language English
- ISBN-10: 1857882849
- ISBN-13: 978-1857882841
- Product Dimensions: 23.7 x 16.1 x 2.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,209,249 in Books (See Top 100 in Books)
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More About the Author
Product Description
Managing Information Strategies, January 2002
"Virtual Monopoly has been awarded close to perfect marks. It is terrific. As business books go, it's the life of the party - smart, sensible and full of interesting stories. Highly recommended. ...valuable reading for anyone."
The Director, January 2002
"Both inspirational and a 'how-to' manual, with vivid case examples on every page, this is an essential reference work. Pike is a patent agent and attorney who knows his stuff and writes accessibly and entertainingly."
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Customer Reviews
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Virtual Monopoly is an excellent read.,
By A Customer
This review is from: Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights (Paperback)
Virtual Monopoly is an excellent read. Chris Pike writes concisely and the use of highly specialist vocabulary is kept to a minimum making it accessible to all. Every chapter, section, sub-section, and sometimes paragraph are informatively titled making the point the clear and easy reference possible. This book will definitely appeal to IP professionals / business but is also a great resource for the independent inventor / designer providing a 'road map' for IP development and plenty of food for thought. Chris Pike uses household names as examples to illustrate various business strategies, keeping the read both relevant and often amusing. In short if you are in Intellectual Property, or want to be, then I'd recommend this book as a fat free, informative, thought provoking, and enjoyable read.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent exposition of business benefit from IPR,
By
This review is from: Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights (Paperback)
Chris Pike has achieved a great thing in the field of Intellectual Property Rights - a very readable and valuable book for today's businesses, which operate in an environment in which success is increasingly based on innovation. It explains not how to go about patenting or copyrighting, but how to extract the maximum business benefits from good ideas, whether you are a small business or a large one. It also shows how to use and properly manage innovation in creative relationships with partners to create value.The book is liberally sprinkled with examples of companies successfully using IPR to create value for themselves and others which I found extremely useful. A highly valued addition to my business library that will be referred to again and again over the coming years.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 7 of 9 people found the following review helpful:
5.0 out of 5 stars
Virtual Monopoly,
By Jerome Spaargaren - Published on Amazon.com
This review is from: Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights (Paperback)
Christopher Pike is not your run-of-the mill intellectual property adviser. Although qualified as a patent and trade mark attorney, his experience in dealing with business management issues comes through very directly when reading this book. It is not always appreciated that there is a whole host of available strategies for businesses which are, knowingly and in some cases not, involved in generating intellectual property. Intellectual property generators often need commercially minded guidance appropriate to their markets and their approach to business as to how their intellectual property can be used to create value. Pike has identified and crystallised models and concepts in a way which makes the grander themes of intellectual property, often held as an impenetrable area for those outside its day-to-day practice, readily understandable. He sets out a useful vocabulary of concepts and terms, describing intellectual property as a currency used in buy-sell relations and for measuring creative advantage. I suspect that Pike may be at the forefront of a new area of consulting which is much-needed but so-far overlooked. The book he has written will surely be a useful tool to a broad range of readers, particularly those looking for insight into modern approaches to intellectual property strategy. Whilst other books on IP may be found hidden in the law section of a bookshop, this will almost certainly be found in amongst the bestselling management books. Jerome Spaargaren, Director, Electronic Intellectual Property, London. |
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