`This book reflects scholarly dedication to enlarging the discussion on the nature and role of the internet, and provides insight into how ethnographic methodologies can be adapted creatively to research into modern electronic forms of communication. A glossary of internet terms adds to the usefulness of this well-referenced treaties' - International Journal of Market Research
`There is so much to praise in this excellent book: its sensitivity to the culture, its alertness to the most demanding scholarly standards, its innovative analysis of the World Wide Web and its elegant, lively presentation. Students and researchers of the emerging culture should not be without it!' - Sean Cubitt, Liverpool John Moores University
About the Author
Christine Hine is a Senior Lecturer in the Department of Sociology at the University of Surrey. She joined the Department in 2003, having previously worked at Brunel University within the Department of Human Sciences and the Centre for Research into Innovation, Culture and Technology. Hine was President of the European Association for the Study of Science and Technology from 2004 to 2008. She has published widely in virtual research methods, with a particular focus on online ethnography; her first major work, Virtual Ethnography, enjoyed a considerable success as one of the pioneering works to explore the integration of the Internet with existing methodological principles in qualitative research. Her main research centres on the sociology of science and technology, including ethnographic studies of scientific culture, information technology and the Internet, and she has also taken a lead role in promoting discussion of methodologies for sociological understanding of the Internet.