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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves [Audiobook, CD, Unabridged] [Audio CD]

Adam L. Penenberg , Richard Allen

Price: 24.89 & FREE Delivery in the UK. Details
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MP3 CD, Audiobook, MP3 Audio, Unabridged 15.50  
Audio, CD, Audiobook, CD, Unabridged 24.89  

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More About the Author

Adam L. Penenberg is a journalism professor at New York University who has written for Fast Company, Forbes, the New York Times, the Washington Post, Wired, Slate, Playboy, and the Economist. A former senior editor at Forbes and a reporter for Forbes.com, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of the New Republic. Penenberg's story was a watershed for online investigative journalism and portrayed in the film Shattered Glass (Steve Zahn plays Penenberg).

Penenberg has published several books that have been optioned for film and serialized in the New York Times Magazine, Wired UK, and the Financial Times, and won a Deadline Club Award for feature reporting for his Fast Company story "Revenge of the Nerds," which looked at the future of movie-making. He has appeared on NBC's The Today Show as well as on CNN and all the major news networks, and has been quoted about media and technology in the Washington Post, the Christian Science Monitor, USA Today, Wired News, Ad Age, Marketwatch, Politico, and many others.

Product Description

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.3 out of 5 stars  3 reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Helpful to Open My Mind to Possibilities 6 Feb 2010
By Atlanta Consumer - Published on Amazon.com
Format:MP3 CD|Verified Purchase
To be honest I bought this book to help me with marketing ideas and suggestions to make my planned web site more viral. The book really does not so much offer any suggestions as it does give you motivation and a look into the web world from a unique point of view. As a result I have thought of what I consider some great new ideas for my site but they did not come from the book. The book heightened my optimism and made me think about things from a broader perspective. That's why I give it a 4 star. If you're looking for a suggestions manual this is not it. If you are hoping to be spurred onto new ideas by hearing success stories of others than this just might be the ticket!
4.0 out of 5 stars Solid 21 Aug 2013
By J. Feigenbaum - Published on Amazon.com
Format:MP3 CD|Verified Purchase
This is a good listen. Always lots to learn. If this subject is up your ally, this should be in your audio library.
0 of 1 people found the following review helpful
2.0 out of 5 stars Hard to hear 12 Sep 2011
By MR - Published on Amazon.com
Format:MP3 CD
The reader changes his pitch so frequently, going from soft to loud to soft in the same sentence that it is hard to listen to in the car or on an iPod. I kept needing a transcript, which is what I suppose the book is for...
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