One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! (Chris Anderson, bestselling author of The Long Tail and Free
In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more. (Seth Godin, author of Tribes
Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read. (Robert Safian, Editor-in-Chief, Fast Company
If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning. (Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die
A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.