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Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations [Paperback]

Leandro Herrero (Author)

5.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

Paperback: 420 pages
Publisher: meetingminds; 2nd Revised edition edition (15 July 2008)
Language English
ISBN-10: 1905776055
ISBN-13: 978-1905776054
Product Dimensions: 22.6 x 15.2 x 2.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank:: 31,608 in Books (See Bestsellers in Books)

#17 in	Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Conducting Meetings
#67 in	Books > Business, Finance & Law > Management > Management Skills > Motivation

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Product Description

Strategic Communication Management, June/July 2008

Viral Change rocks your world and compellingly convinces you that your most dearly held beliefs about change have always been wrong.

Business Digest, December 2007

Nonconformist in its writing as in its ideas, Viral Change stands out from other literature on change.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Different approach to create lasting change, 30 Aug 2007

By	Reader Views "www.readerviews.com" (Austin, Texas) - See all my reviews

This review is from: Viral Change - The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations (Paperback)

Reviewed by Cherie Fisher for Reader Views (6/07)

So many large corporations spend millions of dollars on programs that they think will create positive change in their organization. As the change vehicle gets bogged down in committees and long-term commitments and strategies, the originals goals are often lost. Leandro Herrero's approach in "Viral Change" is completely different. This well-written, easy-to-follow book will teach you how to create lasting change in the corporate world. The author, a psychiatrist, debunks many myths about creating change in the corporate structure and outlines the process in very simple and straightforward steps.

The author begins the book by getting you to think about your position on fifteen assumptions. These are: Big changes requires big actions, only change at the top can ensure change within the organization, people are resistant to change, cultural change is a slow and painful long-term affair, everybody needs to be involved in the change, communication and training are the vital components of change, new processes and systems create the new necessary behaviors, people are rational and will react to logical and rational requests for change, there is no point in creating change in one division without the rest of the company participating, skeptical people and enemies of change need to be sidelined, vision for change needs to come from the top and cascade down, after change, you need a period of stability and consolidation, short-term wins are tactical, but they do not usually represent real change, there will always be casualties - people not accepting change - and you need to identify and deal with them and people used to not complying with norms will be even worse at accepting change. These same assumptions are revisited at the end of the book with very different outcomes when using viral change principles.

The bottom line in "Viral Change" is that change does not have to be a long, drawn-out and painful process. It can happen very quickly by using small, incremental steps. And it does not have to have the buy-in of all the "top brass" and committees. One person, not necessarily at the top, can effect positive change by using this process. Large corporations, for-profit and not-for- profit, often get in trouble because they become inflexible and unable to change quickly to meet the increasing demands in their industries. It does not have to be this way and Leandro Herrero proves that in this insightful book "Viral Change."

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5.0 out of 5 stars A welcome challenge to the view that big change requires big programmes, 3 Feb 2008

By	C. Rodgers (UK) - See all my reviews (REAL NAME)

This review is from: Viral Change - The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations (Paperback)

The book was easy and enjoyable to read. And it was pleasing to come across an approach to change that doesn't advocate the top-down, project-based, all-singing-all-dancing methodologies that tend to dominate current management thinking and practice.

Central to Viral Change is the proposition that it is people's everyday behaviours that determine an organization's 'culture', not the formal statements, structures and processes that usually emerge from conventional 'cultural change' programmes. Having established this as a key principle of the Viral Change approach, Herrero identifies 15 conventional assumptions about organizational change. He then sets out to debunk these in the remainder of the book, which is usefully arranged into three complementary sections.

In the five chapters that make up the first section, Herrero sets out his argument for the Viral Change approach. Here, he explores some of the conventional wisdom on organizational change, before putting forward his own insights into how organizations work and the implications of these for change-leadership practice.

Section 2, comprises seven chapters which deal with the four main components of Viral Change. These are described as language, new behaviours, tipping points, and rules and rituals (or 'culture'). The framing of the change, the identification of a small set of "non-negotiable behaviours", and the propagation of these behaviours through the organization's informal influence networks provide the main focus of this section.

Finally, Herrero summarises the approach that he tends to use when applying Viral Change in organizations, and ends by revisiting the 15 change management assumptions from a viral change perspective.

Overall, I found the book an extremely valuable resource as well as an entertaining read. Although it resonates strongly with my own perspective on the dynamics of change, it approaches the subject from a different viewpoint. This provided a healthy mixture of challenge to, and support for, my own thinking, as well as provoking further questions and insights.

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5.0 out of 5 stars Changes the picture forever, 18 Nov 2008

By	Mr. Richard Morrice - See all my reviews (REAL NAME)

This review is from: Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations (Paperback)

I have read many management books over the years and participated in many experiments with famous and successful gurus (Edward de Bono et al) but this is the one book that has had the most impact on me. It challenges the well entrenched belief that change has to be driven top down in massive, highly structured and regimented programmes. Most importantly for me it does it in a readable, humorous and involving way. I enjoyed reading the book enormously and I may even read some or all of it again!!
Now I've read the book and been intrigued by the principles it contains I would love to see the principles in action. That may be a little more difficult.

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