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Vintage Commercial Art and Design (Dover Pictorial Archives) [Paperback]

Frank H. Atkinson , Charles J. Strong , L. S. Strong

RRP: £23.99
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Book Description

24 Jun 2011 0486478459 978-0486478456 Pap/Cdr
This versatile volume contains the essential typographic elements for creating ads with an authentic 1890s-1920s period flair. Highlights from a pair of century-old sign-painting manuals include borders, frames, typography, and a host of other images. Plates from the sourcebooks depict the material in its original usage, and a CD-ROM includes JPEGs of all images.

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Vintage Commercial Art and Design (Dover Pictorial Archives) + Vintage Type And Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936 + Sign Painters
Price For All Three: £34.30

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Amazon.com: 3.8 out of 5 stars  13 reviews
20 of 20 people found the following review helpful
4.0 out of 5 stars A very good book with some reservations 8 Sep 2011
By Video Steve - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
If you are familiar with dover books, you are already aware they make collections of royalty free art work with CD or DVD roms of that art for your use.

This book is a little different than the others and I felt it need a more detailed review.

Vintage Commercial Art and Design is based on two early books from 1900's, "Sign Painting" and "Strongs Book of Designs". The designs in these books were inspired by the Art Nouveau style.

The originals were reference guides/idea books intended for artists and sign painters of the early 20th century. As such, the art in this book are samples to inspire painters to come up with there own variations. Therefor many of the illustrations in this book are not "ready to use". A lot of the pictures contain words that are embedded into the background in such a way as to make it difficult to modify. (See image above)

This book also has dozens of period font scans in it. While not unusable, it would have been much better to actually convert these fonts into typesets you could install on your computer. It is much easier to type something in true type than cut and paste each individual letter in photoshop or other paint programs.

Most of the art is in black and white but there are some color illustrations. But the colors are so washed out as to make them useless except as inspiration for your own projects.

Should you buy this book? If you are an artist looking for inspiration, especially in the art Nouveau style, definitely. The originals this book is based upon are so expensive so it is a bargain.

If on the other hand you are looking for ready to use designs, be aware that some of the designs in this book will be difficult to modify for your purposes.

Even with this drawback, I would still say it is worth having.
4 of 5 people found the following review helpful
3.0 out of 5 stars Nice, could have been better prepared 2 Oct 2011
By Michele A. Walker - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
The selection of artwork in this collection is wonderful. What I didn't like however, is the beautiful examples of type that are laid into the designs are not in layers. They are JPG's only. In order to actually insert your own type/wording, you have to open in an image-editing program and carefully edit out their wording first, which in some cases is nearly impossible without destroying the design. If they had simply saved these as TIF files in layers, or better yet used vector art, the disc would have been twice as useful. That being said, I have used a few different designs and found them to be very helpful. It is great for inspiration.
4 of 5 people found the following review helpful
4.0 out of 5 stars Nice book 19 July 2011
By Wilbur Sachs - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Dover publishes great, reasonably-priced, innovcative books, and this is no exception. My main problem is that it actually appears quite cumbersome and complicated to use the alphabets provided in this book. Perhaps I'm missing something. I did use one of them, and it looked very handsome, but it took a lot of doing to get it right.
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