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The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy
 
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The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy (Hardcover)

by Steve Strid (Author), Claes Andreasson (Author)
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Paperback (New Edition 2008) £7.99 £5.99 28 used & new from £0.01

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Product details

  • Hardcover: 192 pages
  • Publisher: Cyan Books and Marshall Cavendish (18 Jun 2007)
  • Language English
  • ISBN-10: 0462099059
  • ISBN-13: 978-0462099057
  • Product Dimensions: 20 x 13.4 x 2.4 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 325,926 in Books (See Bestsellers in Books)

Product Description

Synopsis
The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilisation based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. "The Viking Manifesto" is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships: the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

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