- Paperback: 218 pages
- Publisher: iUniverse (11 Jun 2007)
- Language English
- ISBN-10: 0595433715
- ISBN-13: 978-0595433711
- Product Dimensions: 22.9 x 15.2 x 1.3 cm
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Amazon Bestsellers Rank:
1,065,571 in Books (See Top 100 in Books)
- #75 in Books > Computers & Internet > PC & Video Games > History & Culture
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Product Description
Product Description
The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips.
- LEARN TO:
- TOP THE CHARTS
- MAKE HEADLINES
- IMPROVE REVIEW SCORES
- INSPIRE MILLIONS OF FANS
- ENHANCE JOB PERFORMANCE
- INCLUDES:
- IN-DEPTH HOW-TO'S
- EXPERT ADVICE
- HANDS-ON FEEDBACK
- PROVEN TIPS
- CEO-LEVEL INSIGHT
About the Author
Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry developers, publishers and investors worldwide, and co-author of The Videogame Style Guide. The industry?s most prolific author and radio/TV host, he?s covered gaming for 300+ outlets from CNN to Playboy, USA Today and TV Guide. Other ventures include software publisher Overload Entertainment and Games Press USA, the ultimate resource for game journalists.www.sellmorevideogames.com
Inside This Book
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
3 of 4 people found the following review helpful
a bunch of ideas
16 Sep 2009
Format:Paperback|Amazon Verified Purchase
I admit I am new to the video game industry
but not new to marketing
I would have hoped to find something more consistent under the title video marketing
It is a bunch of ideas of which a lot are just basic marketing rules we know since years
It does not really give an insight where the industry is going only some vague ideas
It's Scotts personal pamflet, kind like a blog on paper
And finally a promotion of his own company
I think the industry is very interesting and there's for sure a lot more to say but maybe we need to pay expensive consultancy for it?
but not new to marketing
I would have hoped to find something more consistent under the title video marketing
It is a bunch of ideas of which a lot are just basic marketing rules we know since years
It does not really give an insight where the industry is going only some vague ideas
It's Scotts personal pamflet, kind like a blog on paper
And finally a promotion of his own company
I think the industry is very interesting and there's for sure a lot more to say but maybe we need to pay expensive consultancy for it?
Was this review helpful?
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