In 1972, at the age of 25, Gianni Versace moves to Milan where he starts to work as a designer. In 1978 he creates his first collection, "Gianni Versace Donna". During the eighties his creativity as a stylist is widely acclaimed and recognized. He is viewed as an ambassador for Italian fashion throughout the world.
The early nineties denote a very significant phase in the history of the brand. It is during these years that the strategy of diversification begins to take shape through the creation of Versace jewelry and watches. The watches all conform to the most rigorous criteria of Swiss watchmaking while conveying the glamorous style of the Maison.
In 1996 an agreement with Franck Muller leads to the development of a limited edition range of jewelled watches made in Geneva.1998 sees the foundation of Versace SA, an independent company set up for the production and distribution of all Versace jewelry and watches.
In 2004 Vertime SA is established in Switzerland. Originating through an agreement between Versace and Timex Group (leader in the watchmaking sector for over 150 years), Vertime SA is now the company responsible for the production and distribution of all Versace watches and jewelry. The jewelry and watches of the Maison are distributed either through Versace boutiques or through a select network of licensees.
In 2007 the first Versace store dedicated entirely to the jewelry and watch collections is opened in Via Bocca di Leone in Rome. In 2009 the second Versace jewelry store opens in the Dubai Mall, Dubai.
In 2004 DV One is born, destined to become the iconic timepiece of the Maison. Produced in ceramic, this watch enjoys immediate success. Over the years, DV One is offered in a wide range of versions: in black or white ceramic, with chronograph or adorned with precious stones (diamonds, rubies, sapphires).
In 2007 the COSC edition is launched in a limited