- Paperback
- Publisher: McGraw-Hill Higher Education; 5 edition (1 Nov 2001)
- Language English
- ISBN-10: 0072540109
- ISBN-13: 978-0072540109
- Product Dimensions: 27.7 x 21.1 x 1.5 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 5,573,948 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This market leader covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. The "workbook" contains tools and concepts entrepreneurs need to know prior to and while taking the start-up plunge. A new chapter (5) and 9 new text cases are highlights of the revision.
From the Publisher
New Chapter 5-The Internet-The Entrepreneurs Dream
9 New Text Cases: Roxanne Quimby, Michael Healey, Wayne Postoak (A new Native American Case), Fax International Japan (B case in IM), Gary and George Mueller, Internet Securities,
Quick Lube Franchise Company, Paul J. Tobin, Boston Communications Group,Inc.
3 New Cases in IM: Burt's Bees, Michael Healey, Fax International Japan
New Pedagogy: Bulleted lists to summarize important material; Mind Bender-critical thinking exercises added to end of chapter material
Perforated paperback format containing worksheets, checklists and questionnaires
Retained Cases: Outdoor Scene, Inc; PC Build, Inc.; Fenchel Lampshade, Inc; Michigan Lighting, Inc; Fax International; Douglas Ranalli and Shae Plimley; Hindman & Company; Bridge Capital Investors; Steve Spinelli and the Jiffy Lube Story; Jiffy Lube International --This text refers to an out of print or unavailable edition of this title.
9 New Text Cases: Roxanne Quimby, Michael Healey, Wayne Postoak (A new Native American Case), Fax International Japan (B case in IM), Gary and George Mueller, Internet Securities,
Quick Lube Franchise Company, Paul J. Tobin, Boston Communications Group,Inc.
3 New Cases in IM: Burt's Bees, Michael Healey, Fax International Japan
New Pedagogy: Bulleted lists to summarize important material; Mind Bender-critical thinking exercises added to end of chapter material
Perforated paperback format containing worksheets, checklists and questionnaires
Retained Cases: Outdoor Scene, Inc; PC Build, Inc.; Fenchel Lampshade, Inc; Michigan Lighting, Inc; Fax International; Douglas Ranalli and Shae Plimley; Hindman & Company; Bridge Capital Investors; Steve Spinelli and the Jiffy Lube Story; Jiffy Lube International --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
This book covers the subject well, with enough tools and techniques to get anyone up and running. I especially liked the coverage of the business plan, ensuring that all areas of this key document were covered. I have used this book for my MBA and found it to be well structured and readable. After using this book on my entrepreneurship module I feel that I could handle this subject well enough to entre/ entre this world (no pun intended)
5 of 6 people found the following review helpful
Format:Paperback
This new version to mine with more upto date examples. It unfortunately has a strong US focus but has an excellent 'strategic how to' section. I highly recommend this book as it helped me a lot, its like a bible to new ventures. An essential buy.
0 of 2 people found the following review helpful
Format:Paperback
order placed on september 16th, should be delivered between september 24th and october 4th. nothing came till that time. last week i informed the seller that i received nothing and they promised to send a new book. it was delivered today, october 17th. i don`t know whom to blame for the delay, but i`m not so happy for this..
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