....and not much else.
Granted they pose their seven new laws for a world gone digital, which are interesting. Here they are:
1. A smith & Wesson beats four aces
Evolve immediately, entitlement kills
2. Its easier done than said.
Get going, then get better.
3 The best advertising isn't advertising
Make meaningful connections.
(Instead of interrupting people, try and serve them and make them feel something)
4. Convenient is the enemy of right
Never have anything to apologise for. Obsess over important details, and edit ferociously.
5. Respect human nature.
Make yourself proud by making peoples lives easier, richer and more fun. Don't just give people choice, help them choose.
6. No good joke survives a committee of six
Have the balls to make the calls
7. Have a purpose larger than yourself
Do the right thing: always play from the heart. Let your imagination and curiosity power progress.
There you go, you no longer need buy the book, because the other 246pp are mostly anecdote and "I told you so's".
Such a disappointment. These two guys must be on the top of their game, you don't own one of the worlds most successful digital agencies and a VP at Nike without understanding business, but they don;t really share any of it with us here.
You could argue this is more of an inspirational tome, perhaps i'll give it that, but 21 people so far on Amazon give it 5 stars. They must all be employees at Nike or AKQA. Or perhaps haven't read any Gladwell?
Sorry this book did nothing for me except frustrate at its lack of REAL content. I bought it to learn, instead I felt like I was simply sat next to them in a bar listening to them congratulate each other.