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Velocity: The Seven New Laws for a World Gone Digital Paperback – 3 May 2012


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Product details

  • Paperback: 272 pages
  • Publisher: Vermilion; 1 edition (3 May 2012)
  • Language: English
  • ISBN-10: 0091947561
  • ISBN-13: 978-0091947569
  • Product Dimensions: 15.3 x 2.1 x 21.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Bestsellers Rank: 29,917 in Books (See Top 100 in Books)

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Review

"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."--Contagious magazine

"A blueprint for winning"--Forbes

"A refreshing and thought-provoking title written by two leading digital innovators"--Irish Times

"When it comes to innovation, Ajaz Ahmed, founder of agency AKQA, and Stefan Olander, vice-president of digital sport at Nike, wrote the book."--FT magazine

Book Description

A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

45 of 47 people found the following review helpful By P. Harrison on 21 Aug 2012
Format: Paperback Verified Purchase
....and not much else.

Granted they pose their seven new laws for a world gone digital, which are interesting. Here they are:

1. A smith & Wesson beats four aces
Evolve immediately, entitlement kills

2. Its easier done than said.
Get going, then get better.

3 The best advertising isn't advertising
Make meaningful connections.
(Instead of interrupting people, try and serve them and make them feel something)

4. Convenient is the enemy of right
Never have anything to apologise for. Obsess over important details, and edit ferociously.

5. Respect human nature.
Make yourself proud by making peoples lives easier, richer and more fun. Don't just give people choice, help them choose.

6. No good joke survives a committee of six
Have the balls to make the calls

7. Have a purpose larger than yourself
Do the right thing: always play from the heart. Let your imagination and curiosity power progress.

There you go, you no longer need buy the book, because the other 246pp are mostly anecdote and "I told you so's".

Such a disappointment. These two guys must be on the top of their game, you don't own one of the worlds most successful digital agencies and a VP at Nike without understanding business, but they don;t really share any of it with us here.

You could argue this is more of an inspirational tome, perhaps i'll give it that, but 21 people so far on Amazon give it 5 stars. They must all be employees at Nike or AKQA. Or perhaps haven't read any Gladwell?

Sorry this book did nothing for me except frustrate at its lack of REAL content. I bought it to learn, instead I felt like I was simply sat next to them in a bar listening to them congratulate each other.
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2 of 2 people found the following review helpful By Mr. Marcus Linden on 13 Sep 2012
Format: Paperback Verified Purchase
Very enjoyable read, fast paced and friendly. good recomendations for further reading and inspiration at velocitylaws.com. The issues discussed are very relevant and up to date with intersting points of views offered by both authors and their guests.
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1 of 1 people found the following review helpful By Deves on 10 Sep 2012
Format: Kindle Edition Verified Purchase
After hearing Ajaz Ahmed speak live and being very enthused by the content of his presentation; I took up the book plug and downloaded a copy for my Kindle.

The conversational style of the book made it very easy to read while commuting and a pleasure to come back to. Nike examples are numerous due to co-author Stefan Olander but every reference is valid. Nike are digital ambassadors of the highest order and insight into their digital journey was fascinating.

I usually try to take 3-4 anecdotes from this type of book and Velocity delivered well beyond this. Polished off in a couple of days and thoroughly enjoyed.
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1 of 1 people found the following review helpful By John Rosling on 7 July 2012
Format: Paperback
As a foreigner in the digital world, this is a book that changed the way I think about the present and the future. Written in an enaging and entertaining style by two diigital natives at the peak of their game, this book is an inspiring and optimistic view of how innovation and design in a digital world is changing the way we live, learn and do business. As a business owner who has found the digital world sometimes confusing, alarming and excluding, this book recasts the present as a world of opportunity, challenge and fun and creates a future where innovation is the rocket-fuel that powerrs a better, cleaner, fairer world for all. Velocity shows that change in this world is easier, faster and more forgiving. It also demonstrates, reassuringly, creativity, good management, common sense and integrity are still the basis for good a business and a good society. In a connected world it can just happen a lot faster and involve a lot more people. I have rarely finished a book feeling more optimistic and inspired to try new stuff in my life and my business. Read it.
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This is a great read, I would highly recommend it. It's an interesting read that doesn't bore (like many business books). As one of the other reviewers wrote "I defy you to read it without a highlighter pen in your hand", I couldn't put my Kindle highlighter down! I have also just discovered that all proceeds of the sale of Velocity go to charities for youth homelessness and global healthcare.
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5 of 6 people found the following review helpful By Cathy Pittham Wiley on 27 April 2012
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I had the pleasure of working with a very young Ajaz Ahmed in the early 1990s. The laser-like intelligence of that young man, combined with his very different way of looking at the world resulted in him questioning most of the approaches we took in serving our clients in business at the time. It drove me mad but it made me laugh and it made me examine received wisdom. Ajaz was a revelation then and his approach to business continues to be a revelation today. And I wish I had a client like Stefan, with whom I could conduct such a conversation as is recorded in Velocity! Stefan and Ajaz have partnered to create a fast-paced but thoughtful framework for harnessing change in this book.

As someone who also works in the digital communications agency world, I am inclined to be rather cynical about books on the subject. I've read a lot - and none has inspired me as much as this. The conversation between the two thinkers makes the prose incredibly easily digestible. The 'laws' are relevant and memorable. The analogies paint video-like references.

But for me, perhaps most poignant and revealing of all, there were a lot of 'hallelujah' moments. The morals within the new laws made me realise that no matter how long in the tooth you are - you are never too old to strive for what you believe in.

Velocity reinforces that change is the only certainty in life. It presents somewhat of a manifesto for how you can approach the considerable opportunities presented by the digital business landscape. The economic landscape is largely immaterial. If you want to feel inspired to embrace the future, read it.
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