- Paperback: 272 pages
- Publisher: Vermilion; 1 edition (3 May 2012)
- Language: English
- ISBN-10: 0091947561
- ISBN-13: 978-0091947569
- Product Dimensions: 15.3 x 2.1 x 21.5 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (45 customer reviews)
- Amazon Bestsellers Rank: 82,219 in Books (See Top 100 in Books)
Velocity: The Seven New Laws for a World Gone Digital Paperback – 3 May 2012
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your e-mail address or mobile phone number.
More About the Author
"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."--Contagious magazine
"A blueprint for winning"--Forbes
"A refreshing and thought-provoking title written by two leading digital innovators"--Irish Times
"When it comes to innovation, Ajaz Ahmed, founder of agency AKQA, and Stefan Olander, vice-president of digital sport at Nike, wrote the book."--FT magazine
A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.See all Product Description
Inside This Book(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
Granted they pose their seven new laws for a world gone digital, which are interesting. Here they are:
1. A smith & Wesson beats four aces
Evolve immediately, entitlement kills
2. Its easier done than said.
Get going, then get better.
3 The best advertising isn't advertising
Make meaningful connections.
(Instead of interrupting people, try and serve them and make them feel something)
4. Convenient is the enemy of right
Never have anything to apologise for. Obsess over important details, and edit ferociously.
5. Respect human nature.
Make yourself proud by making peoples lives easier, richer and more fun. Don't just give people choice, help them choose.
6. No good joke survives a committee of six
Have the balls to make the calls
7. Have a purpose larger than yourself
Do the right thing: always play from the heart. Let your imagination and curiosity power progress.
There you go, you no longer need buy the book, because the other 246pp are mostly anecdote and "I told you so's".
Such a disappointment. These two guys must be on the top of their game, you don't own one of the worlds most successful digital agencies and a VP at Nike without understanding business, but they don;t really share any of it with us here.
You could argue this is more of an inspirational tome, perhaps i'll give it that, but 21 people so far on Amazon give it 5 stars. They must all be employees at Nike or AKQA. Or perhaps haven't read any Gladwell?
Sorry this book did nothing for me except frustrate at its lack of REAL content. I bought it to learn, instead I felt like I was simply sat next to them in a bar listening to them congratulate each other.
The conversational style of the book made it very easy to read while commuting and a pleasure to come back to. Nike examples are numerous due to co-author Stefan Olander but every reference is valid. Nike are digital ambassadors of the highest order and insight into their digital journey was fascinating.
I usually try to take 3-4 anecdotes from this type of book and Velocity delivered well beyond this. Polished off in a couple of days and thoroughly enjoyed.
As someone who also works in the digital communications agency world, I am inclined to be rather cynical about books on the subject. I've read a lot - and none has inspired me as much as this. The conversation between the two thinkers makes the prose incredibly easily digestible. The 'laws' are relevant and memorable. The analogies paint video-like references.
But for me, perhaps most poignant and revealing of all, there were a lot of 'hallelujah' moments. The morals within the new laws made me realise that no matter how long in the tooth you are - you are never too old to strive for what you believe in.
Velocity reinforces that change is the only certainty in life. It presents somewhat of a manifesto for how you can approach the considerable opportunities presented by the digital business landscape. The economic landscape is largely immaterial. If you want to feel inspired to embrace the future, read it.
Most Recent Customer Reviews
Don't bother - this book entirely consists of two people farting on about how clever they are.Published 2 months ago by Amazon Customer
I just couldn't get to the like this book. I tried to read it a few times but there was no connection.Published 4 months ago by B. A. Howard
A light conversational book full of gems from two intelligent and experienced men. If you are passionate about Product and about serving customers this will not take more than two... Read morePublished 15 months ago by Mariana Guimaraes e Matos Gil da Silva
Thought provoking and highly relevant. Many ideas of how to cope and, indeed thrive in an ever-changing and competitive business world.Published on 5 Dec. 2013 by Amazon Customer
Framing a book as a conversation may be new, but perhaps there's a reason people haven't done that: it doesn't work very well! Read morePublished on 25 July 2013 by Jonathan Stirling
A very Interesting insight in to the digital world as experienced by one of its true champions. Definitely worth a read.Published on 9 May 2013 by G. Nicoll
I liked the style this book was presented in, very informative and interesting, a good read for anyone in businessPublished on 13 Feb. 2013 by Rich McKeating
Practical values to learn and apply, based on real life business examples and experiences. A very good book to read and share with peoplePublished on 30 Jan. 2013 by fierceyeo
There are some great nuggets in here, but the conversational format seems quite forced in places and it feels like some topics have been shoehorned in. Read morePublished on 17 Jan. 2013 by Kentoski
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Law
- Books > Business, Finance & Law > Management > Distribution > Retail
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Sales & Marketing > Marketing Management
- Books > Computing & Internet > Web Development > E-commerce