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Velocity: The Seven New Laws for a World Gone Digital [Paperback]

Ajaz Ahmed , Stefan Olander
4.5 out of 5 stars  See all reviews (42 customer reviews)
RRP: 12.99
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Book Description

3 May 2012

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.

Written as a fascinating and enjoyable conversation between the authors - Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA - Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age.

Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future.


- 4 Velocity principles: Speed, Direction, Acceleration, Discipline.

- 7 Laws, including 'A Smith & Wesson beats four aces', 'It's easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

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Velocity: The Seven New Laws for a World Gone Digital + Predatory Thinking: A Masterclass in Out-Thinking the Competition + Creative Mischief: 1
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Product details

  • Paperback: 272 pages
  • Publisher: Vermilion; 1 edition (3 May 2012)
  • Language: English
  • ISBN-10: 0091947561
  • ISBN-13: 978-0091947569
  • Product Dimensions: 21.6 x 15.8 x 2.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Bestsellers Rank: 92,057 in Books (See Top 100 in Books)

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Product Description


"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."--Contagious magazine

"A blueprint for winning"--Forbes

"A refreshing and thought-provoking title written by two leading digital innovators"--Irish Times

"When it comes to innovation, Ajaz Ahmed, founder of agency AKQA, and Stefan Olander, vice-president of digital sport at Nike, wrote the book."--FT magazine

Book Description

A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
45 of 47 people found the following review helpful
2.0 out of 5 stars The seven new laws... 21 Aug 2012
Format:Paperback|Verified Purchase
....and not much else.

Granted they pose their seven new laws for a world gone digital, which are interesting. Here they are:

1. A smith & Wesson beats four aces
Evolve immediately, entitlement kills

2. Its easier done than said.
Get going, then get better.

3 The best advertising isn't advertising
Make meaningful connections.
(Instead of interrupting people, try and serve them and make them feel something)

4. Convenient is the enemy of right
Never have anything to apologise for. Obsess over important details, and edit ferociously.

5. Respect human nature.
Make yourself proud by making peoples lives easier, richer and more fun. Don't just give people choice, help them choose.

6. No good joke survives a committee of six
Have the balls to make the calls

7. Have a purpose larger than yourself
Do the right thing: always play from the heart. Let your imagination and curiosity power progress.

There you go, you no longer need buy the book, because the other 246pp are mostly anecdote and "I told you so's".

Such a disappointment. These two guys must be on the top of their game, you don't own one of the worlds most successful digital agencies and a VP at Nike without understanding business, but they don;t really share any of it with us here.

You could argue this is more of an inspirational tome, perhaps i'll give it that, but 21 people so far on Amazon give it 5 stars. They must all be employees at Nike or AKQA. Or perhaps haven't read any Gladwell?

Sorry this book did nothing for me except frustrate at its lack of REAL content. I bought it to learn, instead I felt like I was simply sat next to them in a bar listening to them congratulate each other.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great Book, Very Insightful 13 Sep 2012
Format:Paperback|Verified Purchase
Very enjoyable read, fast paced and friendly. good recomendations for further reading and inspiration at The issues discussed are very relevant and up to date with intersting points of views offered by both authors and their guests.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A book that lived up to the billing 10 Sep 2012
By Deves
Format:Kindle Edition|Verified Purchase
After hearing Ajaz Ahmed speak live and being very enthused by the content of his presentation; I took up the book plug and downloaded a copy for my Kindle.

The conversational style of the book made it very easy to read while commuting and a pleasure to come back to. Nike examples are numerous due to co-author Stefan Olander but every reference is valid. Nike are digital ambassadors of the highest order and insight into their digital journey was fascinating.

I usually try to take 3-4 anecdotes from this type of book and Velocity delivered well beyond this. Polished off in a couple of days and thoroughly enjoyed.
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1 of 1 people found the following review helpful
As a foreigner in the digital world, this is a book that changed the way I think about the present and the future. Written in an enaging and entertaining style by two diigital natives at the peak of their game, this book is an inspiring and optimistic view of how innovation and design in a digital world is changing the way we live, learn and do business. As a business owner who has found the digital world sometimes confusing, alarming and excluding, this book recasts the present as a world of opportunity, challenge and fun and creates a future where innovation is the rocket-fuel that powerrs a better, cleaner, fairer world for all. Velocity shows that change in this world is easier, faster and more forgiving. It also demonstrates, reassuringly, creativity, good management, common sense and integrity are still the basis for good a business and a good society. In a connected world it can just happen a lot faster and involve a lot more people. I have rarely finished a book feeling more optimistic and inspired to try new stuff in my life and my business. Read it.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
This is a great read, I would highly recommend it. It's an interesting read that doesn't bore (like many business books). As one of the other reviewers wrote "I defy you to read it without a highlighter pen in your hand", I couldn't put my Kindle highlighter down! I have also just discovered that all proceeds of the sale of Velocity go to charities for youth homelessness and global healthcare.
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5 of 6 people found the following review helpful
Format:Paperback|Verified Purchase
I had the pleasure of working with a very young Ajaz Ahmed in the early 1990s. The laser-like intelligence of that young man, combined with his very different way of looking at the world resulted in him questioning most of the approaches we took in serving our clients in business at the time. It drove me mad but it made me laugh and it made me examine received wisdom. Ajaz was a revelation then and his approach to business continues to be a revelation today. And I wish I had a client like Stefan, with whom I could conduct such a conversation as is recorded in Velocity! Stefan and Ajaz have partnered to create a fast-paced but thoughtful framework for harnessing change in this book.

As someone who also works in the digital communications agency world, I am inclined to be rather cynical about books on the subject. I've read a lot - and none has inspired me as much as this. The conversation between the two thinkers makes the prose incredibly easily digestible. The 'laws' are relevant and memorable. The analogies paint video-like references.

But for me, perhaps most poignant and revealing of all, there were a lot of 'hallelujah' moments. The morals within the new laws made me realise that no matter how long in the tooth you are - you are never too old to strive for what you believe in.

Velocity reinforces that change is the only certainty in life. It presents somewhat of a manifesto for how you can approach the considerable opportunities presented by the digital business landscape. The economic landscape is largely immaterial. If you want to feel inspired to embrace the future, read it.
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Most Recent Customer Reviews
4.0 out of 5 stars How to thrive in today's business world
Thought provoking and highly relevant. Many ideas of how to cope and, indeed thrive in an ever-changing and competitive business world.
Published 4 months ago by Amazon Customer
1.0 out of 5 stars Not worth it
Framing a book as a conversation may be new, but perhaps there's a reason people haven't done that: it doesn't work very well! Read more
Published 9 months ago by Jonathan Stirling
4.0 out of 5 stars A good read
A very Interesting insight in to the digital world as experienced by one of its true champions. Definitely worth a read.
Published 11 months ago by G. Nicoll
5.0 out of 5 stars very good read
I liked the style this book was presented in, very informative and interesting, a good read for anyone in business
Published 14 months ago by Rich McKeating
5.0 out of 5 stars Superb, new laws to adopt to be successful !
Practical values to learn and apply, based on real life business examples and experiences. A very good book to read and share with people
Published 15 months ago by fierceyeo
3.0 out of 5 stars Insightful but casual
There are some great nuggets in here, but the conversational format seems quite forced in places and it feels like some topics have been shoehorned in. Read more
Published 15 months ago by Kentoski
5.0 out of 5 stars Wrote as an interview
I really enjoyed this book. Reading it, I found out a lot of advises to do better in my job.
Take it if you can.
Published 15 months ago by arnaldo funaro
1.0 out of 5 stars Extremely disappointing and too much of a plug for Nike
Whilst this book had a few interesting ideas, overall I was very disappointed. Rather than being a logically argued book it seemed mostly to be advertising for Nike's marketing... Read more
Published 15 months ago by mjd
4.0 out of 5 stars Good advice, but a little self-congratulatory
A good primer/reminder with essential headline advice for business brains.

Each of the Seven Laws is illustrated, some better than others, through the transcribed... Read more
Published 16 months ago by Kieron
5.0 out of 5 stars Enjoy the ride
This book is an inspiration and a testament to a new way of thinking not just for business, but for life. Read more
Published 17 months ago by NJ Nichols
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