"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."--Contagious
"A blueprint for winning"--Forbes
"A refreshing and thought-provoking title written by two leading digital innovators"--Irish Times
"When it comes to innovation, Ajaz Ahmed, founder of agency AKQA, and Stefan Olander, vice-president of digital sport at Nike, wrote the book."--FT
A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.