I bought this as a gift for someone. I loved it so much I bought myself one.
I have only two, tiny, criticisms. The mains cable is VERY short (less than 1m and won't reach the table top from the socket right beside it). And you need to have the access door open all the time the cable is plugged in.
Apart from these little quibbles the device is brilliantly thought through. It feels like a proper photo album, the cover has a soft leather texture. It can be passed around the family to view the pictures, without needing the power cable. The navigation buttons are on the edges, right where you expect to find them. The display is clear and bright. The menu selections are easy without needing the instructions. When you're not passing it around the cover clips back to form the stand, and you can have calendar and clock on display with the inset photo slideshow running.
If you're looking for a digital photo frame, use this as the reference point. You'll have a hard time finding better. The ad blurb mentions max 16GB SD card, but mine works fine with a 32GB card.