With respect, I think the previous reviewer has missed the point of this excellent book. Yes, Braitenberg "personifies" simple electro-mechanical relationships. But his whole point in doing so is to make us aware of how readily we personify animate objects in our environment, including each other.
With a playfulness not usually found in the writings of neuroscientists, Braitenberg starts with very simple machines or vehicles that respond to their environment. He shows that, despite the simple internal workings of these machines, we would be likely to impute feelings and desires to them. As the book goes on, Braitenberg discusses increasingly complicated machines, although remaining firmly in the realm of things that could potentially be built. The later machines appear to be capable of impressive feats of memory, planning and foresight, and yet they are ultimately made up of "simple electro-mechanical relationships". By the close of the book, one realizes belatedly that Braitenberg has sketched out (in fable-like form) a possible history of the evolution of intelligence.
For all those fascinated by the question of how the complexities of human and animal behaviour arise from the relatively simple world of the neuron, this book is a must.