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Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network)
 
 

Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network) (Paperback)

by Cohen (Author) "Perhaps you run a business of your own ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 156 pages
  • Publisher: Berrett-Koehler; illustrated edition edition (1 April 2006)
  • Language English
  • ISBN-10: 1576753581
  • ISBN-13: 978-1576753583
  • Product Dimensions: 21.3 x 14 x 1.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 630,482 in Books (See Bestsellers in Books)

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Product Description

Product Description

There’s no shortage of books on how to run small businesses

But the specialised literature dealing with the increasingly high-profile topic of “corporate social responsibility” (CSR) deals almost exclusively with the concerns of large corporations.

There is no widely available information about the special value—and special challenges—of socially responsible business practices for small- or medium-size companies.

Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees’ personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.



About the Author

Ben Cohen is one of the co-founders of Ben & Jerry's Ice Cream, president of business leaders for sensible priorities and a founding member of the Social Venture Network. He is the coauthor of Ben & Jerry's Double Dip: How to Run a Values-Led Business and Make Money Too.

Mal Warwick is chair of the Social Venture Network Advisory Board and is the cofounder of Mal Warwick and Associates, a fund raising and direct marketing agency that has serves non-profit organisations.


Inside This Book (Learn More)
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Perhaps you run a business of your own. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Highly recommended!, 26 Jan 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Using examples from their personal experiences and from a wide variety of U.S. companies, Ben Cohen and Mal Warwick show how companies have incorporated socially progressive and environmental values into their daily business practices. The authors insist that companies can help their communities and make money at the same time, adding a new dimension to traditional business models, which focus only on profits. Although the authors' enthusiasms sometimes carry them away - for example, they insist that customers who don't share your values will respect you so much for them that they'll stay loyal anyway - the "values-driven business" is an idea whose time has come. We recommend this book to business owners large and small who want the benefits of their work to extend beyond just themselves and their stakeholders.
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