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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Paperback – 30 Oct 2014


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Product details

  • Paperback: 320 pages
  • Publisher: John Wiley & Sons; 1 edition (30 Oct. 2014)
  • Language: English
  • ISBN-10: 1118968050
  • ISBN-13: 978-1118968055
  • Product Dimensions: 19 x 1.8 x 24.2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 428 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer.

Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.

Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.

Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.

Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.

Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.


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Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Whether you are thinking about a Business Proposition, a Project or even trying to bring some clarity about the purpose of your Team, Value Proposition Design is a clearly and well thought out construct to follow. Using the structure - populate the sections with your reality and see how this shapes up. My suggestion - work with Post It notes and an Ink Pen that allows you to rub out, then you have a really flexible format to put moveable bullet points together that can be amended / improved as your thinking develops.
As a Team Manager offering a Service into a Manufacturing plant, the book guidelines are perhaps a little naive / simple, because what I do is so complex and intermeshed, but then no book could properly capture world intricacies - that is for you the reader to get to grips with.
What have I ended up with - vision, clarity, purpose about what the Team is, what it needs to deliver, how it connects, what resources it uses, revenues, customer relationships etc. Perhaps just as importantly - what the Team is not about and clarity about when to say 'No' and direct incoming work proposals to the right people (outside the Team), because taking on such work means our ability to deliver is blunted and our purpose (to others) would become confused and blurred.
No bad for a few printed pages - a re-imagining of a working reality. Go buy this book if confusion reins and getting back to the straight and narrow is where you need to be.
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5 of 6 people found the following review helpful By Richard F McTighe on 12 Nov. 2014
Format: Paperback Verified Purchase
Exactly the opposite of what we want to do!

This book aims to help you avoid the above all-too-common pitfalls. We have come across some of its key themes in myriad different guises before: focus on the customer, identify their pain points, prototype your ideas. But what’s different is that they’ve applied their own methods to this book. And the result is that it’s easy to read (very visual), it comes with an online tool-set that you can start to use straight away, and even provides support for explaining the benefits of the approach to your colleagues. I’ve already used the methods and it’s helped my team come up with suggestions that we hadn’t previously thought of. Combined with the other book in the series, “Business Model Generation”, this should increase our chances of defining business models and propositions that the customer actually wants and that increase our profit!
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
One can't help but feel a little jaded these days when you pick up a books in the Business genre- the standard liberal economic model has been peddled to death [soon probably, it's own death] and there is loads of mediocrity around masquerading as 'contemporary thought'- but this handbook is actually a breath of fresh air and in my opinion well worth a look.

Put together by an international quintet of authors this is a very useful and energetically presented book which nonetheless never once sacrifices detail and in-depth analysis and description for 'accessibility.' Over half of the writing team are involved directly in the creative industries and this shows- the book is more graphic than text led often with bullet-pointed lists and clear, annotated diagrams taking the lead over any sustained narrative. And... it works! The book is a beautiful piece of design in it's own right but it's content- focused on creating products/services from the very first conceptualisation to final, marketable design- is spot-on, clearly presented and comprehensive in its coverage and overall structure. Nice.
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By A. Cresswell TOP 1000 REVIEWERVINE VOICE on 19 Jan. 2015
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Exceptional.
This is one of the new modern text's that everyone engaged in modern education in terms of MBA's and post graduate study can now enjoy.
The sections are cleanly laid out with very gool graphics, simplistic styles and conversational English all to get the point across. As someone who has been engaged in further post grad education I'm seeing a lot of this new 'easy to read' type of text book being produced. Long gone are the dull flat texts of endless text on bland dusty parchment paper. Now it's all gloss and cool diagrams and interesting and informative support materials (There's a website companion for the book that provides lots of tools and slides and pictures to help get the message across and help you believe in yourself and the use of it.

All in all it's one of the best books I've come across in years. No hesitation. If you need to access this material this book is the best way to engage with the content you're looking for.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a brilliant book, and if you liked the business model generator book by the same authors, you'll like this. This is a beautifully presented (lots of colourful visuals) book that walks you step by step through the process of understanding customer needs, and then creating and communicating a compelling value proposition to meet those needs.

In my opinion, this is a critical business skill, whether you work in a large corporate (which I do at the moment), or run your own business (which I have in the past). This book and its sister book on business model generation are absolutely fantastic ways of approaching this subject, whether you are a complete beginner, or whether you have been doing this for years. It's simplicity does not mean it lacks depth, rather it is just more accessible and effective than many of the theoretical books I read for my MBA.

Really highly recommended.
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