Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Robin Lowe
|
Strategic Marketing Management: planning, implementation and control by Richard M.S. Wilson |
Marketing Due Diligence: Reconnecting Strategy to Share Price by Malcolm McDonald |
Accounting for Managers: Interpreting Accounting Information for Decision Making by Dr. Paul Collier |
by Karen Beamish
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Review
"...Is a highly practical as well as theoretical text. Rigorously researched and cross–referenced, this book covers its ground with impressive thoroughness and is immaculately and intelligently written." (Marketing Business, October 2000)
"quality revision manual" (Financial Management, June 2001)
"a good book for senior marketing managers"... (Marketing Management, July 2001)
voted no.1 in top ten reads of 2001 (Marketing Business, 1 December 2001)
Review
"...Is a highly practical as well as theoretical text. Rigorously researched and cross–referenced, this book covers its ground with impressive thoroughness and is immaculately and intelligently written."
(Marketing Business, October 2000)
"quality revision manual"
(Financial Management, June 2001)
"a good book for senior marketing managers"...
(Marketing Management, July 2001)
voted no.1 in top ten reads of 2001 (Marketing Business, 1 December 2001)
See all Product Description
"...Is a highly practical as well as theoretical text. Rigorously researched and cross–referenced, this book covers its ground with impressive thoroughness and is immaculately and intelligently written." (Marketing Business, October 2000)
"quality revision manual" (Financial Management, June 2001)
"a good book for senior marketing managers"... (Marketing Management, July 2001)
voted no.1 in top ten reads of 2001 (Marketing Business, 1 December 2001)
Review
"...Is a highly practical as well as theoretical text. Rigorously researched and cross–referenced, this book covers its ground with impressive thoroughness and is immaculately and intelligently written."
(Marketing Business, October 2000)
"quality revision manual"
(Financial Management, June 2001)
"a good book for senior marketing managers"...
(Marketing Management, July 2001)
voted no.1 in top ten reads of 2001 (Marketing Business, 1 December 2001)
See all Product Description
Inside This Book
(Learn More)
First Sentence
What do General Electric, Coca-cola, Disney Corporation, BP-Amoco, Cadbury and Berkshire Hathaway have in common? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What do General Electric, Coca-cola, Disney Corporation, BP-Amoco, Cadbury and Berkshire Hathaway have in common? Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
92% buy the item featured on this page: Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value £33.14 |
 |
4% buy The Committed Enterprise: Making Vision, Values and Branding Work £25.65 |
 |
4% buy Strategic Marketing Decisions £42.74 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Expectations Investing: Reading...
Expectations Investing is well worth picking up. -Financial Executive...
Read more
|
More From Peter Doyle
Marketing Management and Strategy Marketing Management and Strategy is a concise and practical...
Read more
|
Up to 53% off Braun Series Shavers |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |