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Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success [Paperback]

Sonja Jefferson , Sharon Tanton
4.7 out of 5 stars  See all reviews (27 customer reviews)
RRP: 19.99
Price: 16.99 & FREE Delivery in the UK. Details
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Book Description

3 Jan 2013
Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

Frequently Bought Together

Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 248 pages
  • Publisher: Kogan Page; Reprint edition (3 Jan 2013)
  • Language: English
  • ISBN-10: 0749465808
  • ISBN-13: 978-0749465803
  • Product Dimensions: 23.4 x 16.1 x 1.2 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: 61,653 in Books (See Top 100 in Books)

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Review

"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." (Charles H. Green, author of The Trusted Advisor)

"Valuable Content Marketing is just that.....valuable! It is destined to be a modern marketing classic. Buy this book before your competitors do or you will be sorry!" (Lee Frederikson, Ph.D, managing partner at Hinge Marketing, author of Spiralling Up - how to create a high growth, high value professional services firm)

"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy. The illustrations are cool too!" (Paul Wilson, Chief Marketing Officer, Fortune 500 SunGard)

"This book is a fantastic look into the thinking behind modern marketing. Sonja and Sharon present the theory, back it up with examples of how - and why - it works and then provide "take action" ideas to help their readers with its implementation." (Nick Rapson, IT Services)

"If you're not mad, read this book. You would be mad to do business with someone you didn't trust, but in a world of seemingly endless choices, how do people know they can trust you? Being honest and open about what you can do to help them is a pretty good start. But how do you communicate that if you're not in front of them? Having read this immensely helpful book, I now know it is by creating valuable content: something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader. This book shows you how with vivid clarity." (Stephen King, author of Finance on a Beermat, www.f-works.co.uk)

"[A] bright and pragmatic primer on content marketing in the digital age [...] packed with practical checklists, templates, quotes and tips, which should help the book earn an enduring place within reach of your desk. (4* review)" (B2B Marketing Magazine)

"Creating truly valuable content is part skill, part science & part mysterious martial art! Get it right and you quickly resonate with your audience; get it wrong and your brand can be toast. Luckily Sharon and Sonja are the perfect combination of teachers, scientists and experts and so their book is simply a must read. For beginners, it provides a step by step guide to success and for the more experienced it contains perfect reminders on what works and what doesn't. Great work!" (Richard Dennys, Chief Marketing Officer, Qype)

"There is a new vernacular in what successful business developers do. They explore, help and seek to assist their client in adding value to their organisation. They always look to share something new and they co-develop solutions. Most importantly this differentiation is scalable, can transcend all activity and is sustainable at individual and organisational level.The Valuable Content Marketing book demonstrates that this is a great model for success and that the move to trusted adviser is achievable for all who choose to engage. Of course, you can continue to push to the many in the hope that you may attract a few.I know what I prefer." (Emma Price, Director of Business Development, Bond Pearce LLP)

"...a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy." (Lee W. Frederiksen, Hinge Marketing)

"When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." (Small Business Trends)

Book Description

The essential guide to marketing your business by creating and sharing valuable content. Get your message across in the right way, and the clients and customers you want will come to you. No hard sell required.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Content Marketing Clarity 19 Jun 2013
Format:Paperback|Verified Purchase
As a digital marketing professional, I have shelves full of books on the subject. This one is top of the pile.

Other reviews will tell you what's in the book. What makes it different is the clarity with which Valuable Content Marketing explains the why, what and how. Why content marketing is so critical and effective to businesses, the types of content to produce, and the how to do it in ways that work.

This is the absolute best book on content marketing that I have ever come across and the authors have indeed created a book with remarkable content themselves. If you're serious about making online marketing work, this is the book you need. Extremely highly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Valuable Content indeed! 12 Jan 2013
Format:Paperback|Verified Purchase
This Book organises thoughts that you have probably had at various times, and in random order into a coherent whole. It is just Common Sense - to the extent that you have to resist the temptation to say to yourself "I do not need to read this". Eventually however, the way in which the fabric of the marketing strategy woven by this highly readable story emerges as something that will add quality and style to your organisation, whether it is in manufacturing, services or the charity sector.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Practical, easy to read and full of top tips 11 Jan 2013
Format:Paperback
I left a big management consultancy last year and set up my own business servicing a completely different market - small businesses. For a relatively new professional services business like mine entering into a new market, it's hard to know where to start with marketing. There are so many options - social media, SEO, my website - I wasn't sure how to focus my efforts. This book has been a real eye-opener. It's full of tips that are easy to implement, and a programme of work that feels really do-able. I would thoroughly recommend this book whether you're starting a new business or marketing an existing one.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A breath of fresh air! 11 Jan 2013
Format:Paperback|Verified Purchase
This is no boring, heavy-going business manual...it is enticing to read, beautifully set out and bursting with brilliant advice. A vital read for any business - large or small - and for anyone who has something to say and wants to be heard!
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5.0 out of 5 stars This book makes 'Marketing' palatable 27 Nov 2013
Format:Paperback
Today everyone is expected to exist on-line as well as in the real world.
As a freelancer/small business director for 20 years I've only ever gained work through opportunity and word of mouth. All the marketing training and advice over the years felt too 'salesy' for me.
This book, and the Valuable Content ethos, 'Help don't Sell, Show don't Tell and Talk, Don't Yell' show another way of thinking about it all. The step-by-step guide, written clearly, with no business jargon, can help you to create an effective 'virtual' presence whoever you are.
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5.0 out of 5 stars Clear, practical advice that works 28 Oct 2013
By Rachelm
Format:Kindle Edition|Verified Purchase
What a great book! Valuable Content cuts through the jargon and all the hype about content marketing to deliver properly practical and valuable advice that you can act on right now. There are useful lessons for all types of business here. I'd recommend this book for any firm that wants to stand out in a crowded marketplace and reach its full potential -- from start-ups to established businesses that want to improve their results. Eminently readable and totally inspiring.
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5.0 out of 5 stars Common sense isn't that common 22 July 2013
Format:Paperback
I read this book because it was given to me by someone I respect. It isn't an area I thought I needed input on, as very few leads are generated for my business through on-line material. However, I was amazed at the common sense of the core messages about communication. Whilst clearly targeted to online media, the simplicity of the message applies in almost any situation. A lot of the ideas are at face value, just common sense, the problem is that common sense isn't all that common!

I can certainly see the relevance for the on-line aspects, and it has changed significantly my view of the importance of this form of communication, regardless of whether i expect to win business through it. In fact it has convinced me to recruit someone into my business with the specific objective of improving our communication in all the areas covered by the book, and specifically our social media output.

It was an easy read, and well worth a read by anyone in business that values the way it communicates with customers, targets and even its own employees. The world changes at tremendous pace and this book will help you keep up.
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5.0 out of 5 stars A guide for the new way of doing business 24 Jun 2013
By Alex
Format:Paperback
This isn't just a book about marketing. This is a book about a new way of doing business.

If you own a business, and do any online marketing, you've probably realised that things have changed in recent years. You can't just plonk your phone number on a website and expect people to phone you. You can't just buy adverts. You need to offer potential customers something valuable, which they'd appreciate. Only then can you overcome buyers' cynicism and attract the kind of clients you want to work with.

This book should be a bible for business owners. It has lots of actionable tactics about how you can create the right kind of content, get it to your right audience and attract buyers. It also shows how you can get your sales team to use content as an effective prospecting/lead generation tool.

Valuable Content Marketing is a very valuable book - definitely worth reading. And if you're a content marketing novice, I'd also recommend talking to Sonja and Sharon on Twitter (@sonjajefferson and @sjtanton) and reading the content on their website (valuablecontent.co.uk) - they're excellent people to work with!
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Most Recent Customer Reviews
1.0 out of 5 stars Not very valuable
Sadly this book seems to be symptomatic of a lot of pretty un- (not in-) valuable content about content marketing out there. Read more
Published 28 days ago by H Stacey
5.0 out of 5 stars A great guide to making better connections, not just making more...
If you agree with the notion that customers are not interested in your solution, but how your solution can solve their problem, then read this book. Read more
Published 11 months ago by AmyG
5.0 out of 5 stars Excellent
If you want a primer that explains and justifies why content marketing is an essential marketing technique, this is the book for you. Read more
Published 11 months ago by M. P. Corderoy
1.0 out of 5 stars It might, might be useful for a novice.
This is a generalist volume written by someone who displays shallow knowledge of the subject.
It might be useful for a novice who's just keen to pass a couple of hours reading... Read more
Published 11 months ago by Ade
5.0 out of 5 stars One of the best content marketing books
I work as a content marketer and content strategist, so I'm always keen to read new books on the subject.

This is one of the best I've read. Read more
Published 11 months ago by Mr. TM Tucker
5.0 out of 5 stars A very valuable content marketing book!
This book is essential for any business wanting to be seen as the experts in their field. As someone who uses content marketing more and more to grow the businesses I work with,... Read more
Published 11 months ago by Alex Hoskins
5.0 out of 5 stars Does what it says on the title
The book is called Valuable Content Marketing and it does itself contain lots of valuable content. As a 'part-time' marketing director for a professional firm I found it a very... Read more
Published 11 months ago by Mike Rapps
5.0 out of 5 stars A very valuable book!
I've simply lost count of the ideas this book has given me. It tells you a story about how to approach your marketing in a refreshing new way, challenging the norms and providing... Read more
Published 12 months ago by M. J. Durnford
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