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Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success + Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
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Product details

  • Paperback: 248 pages
  • Publisher: Kogan Page; 1 edition (3 Jan. 2013)
  • Language: English
  • ISBN-10: 0749465808
  • ISBN-13: 978-0749465803
  • Product Dimensions: 15.2 x 1.2 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 52,287 in Books (See Top 100 in Books)

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Review

"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." (Charles H. Green, author of The Trusted Advisor)

"Valuable Content Marketing is just that.....valuable! It is destined to be a modern marketing classic. Buy this book before your competitors do or you will be sorry!" (Lee Frederikson, Ph.D, managing partner at Hinge Marketing, author of Spiralling Up - how to create a high growth, high value professional services firm)

"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy. The illustrations are cool too!" (Paul Wilson, Chief Marketing Officer, Fortune 500 SunGard)

"This book is a fantastic look into the thinking behind modern marketing. Sonja and Sharon present the theory, back it up with examples of how - and why - it works and then provide "take action" ideas to help their readers with its implementation." (Nick Rapson, IT Services)

"If you're not mad, read this book. You would be mad to do business with someone you didn't trust, but in a world of seemingly endless choices, how do people know they can trust you? Being honest and open about what you can do to help them is a pretty good start. But how do you communicate that if you're not in front of them? Having read this immensely helpful book, I now know it is by creating valuable content: something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader. This book shows you how with vivid clarity." (Stephen King, author of Finance on a Beermat, www.f-works.co.uk)

"[A] bright and pragmatic primer on content marketing in the digital age [...] packed with practical checklists, templates, quotes and tips, which should help the book earn an enduring place within reach of your desk. (4* review)" (B2B Marketing Magazine)

"Creating truly valuable content is part skill, part science & part mysterious martial art! Get it right and you quickly resonate with your audience; get it wrong and your brand can be toast. Luckily Sharon and Sonja are the perfect combination of teachers, scientists and experts and so their book is simply a must read. For beginners, it provides a step by step guide to success and for the more experienced it contains perfect reminders on what works and what doesn't. Great work!" (Richard Dennys, Chief Marketing Officer, Qype)

"There is a new vernacular in what successful business developers do. They explore, help and seek to assist their client in adding value to their organisation. They always look to share something new and they co-develop solutions. Most importantly this differentiation is scalable, can transcend all activity and is sustainable at individual and organisational level.The Valuable Content Marketing book demonstrates that this is a great model for success and that the move to trusted adviser is achievable for all who choose to engage. Of course, you can continue to push to the many in the hope that you may attract a few.I know what I prefer." (Emma Price, Director of Business Development, Bond Pearce LLP)

"...a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy." (Lee W. Frederiksen, Hinge Marketing)

"When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." (Small Business Trends)

Book Description

The essential guide to marketing your business by creating and sharing valuable content. Get your message across in the right way, and the clients and customers you want will come to you. No hard sell required.

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4 of 4 people found the following review helpful By Paul McIntyre on 19 Jun. 2013
Format: Paperback Verified Purchase
As a digital marketing professional, I have shelves full of books on the subject. This one is top of the pile.

Other reviews will tell you what's in the book. What makes it different is the clarity with which Valuable Content Marketing explains the why, what and how. Why content marketing is so critical and effective to businesses, the types of content to produce, and the how to do it in ways that work.

This is the absolute best book on content marketing that I have ever come across and the authors have indeed created a book with remarkable content themselves. If you're serious about making online marketing work, this is the book you need. Extremely highly recommended.
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1 of 1 people found the following review helpful By Amazon Customer on 11 Jan. 2013
Format: Paperback
I left a big management consultancy last year and set up my own business servicing a completely different market - small businesses. For a relatively new professional services business like mine entering into a new market, it's hard to know where to start with marketing. There are so many options - social media, SEO, my website - I wasn't sure how to focus my efforts. This book has been a real eye-opener. It's full of tips that are easy to implement, and a programme of work that feels really do-able. I would thoroughly recommend this book whether you're starting a new business or marketing an existing one.
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1 of 1 people found the following review helpful By GrahamMYC on 12 Jan. 2013
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This Book organises thoughts that you have probably had at various times, and in random order into a coherent whole. It is just Common Sense - to the extent that you have to resist the temptation to say to yourself "I do not need to read this". Eventually however, the way in which the fabric of the marketing strategy woven by this highly readable story emerges as something that will add quality and style to your organisation, whether it is in manufacturing, services or the charity sector.
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In my life before kids, I was a UK-based corporate marketing exec. Ten years ago, I forecasted this shift toward content marketing. (The scale of the influence from social media is the only thing that REALLY took me by surprise.)

As an American ex-pat, I've watched the growth of content marketing in the US and wondered if it would properly catch on in the UK. I wasn't sure if it would ever gain the necessary traction until I started reading Sonja and Sharon's blog. Then, when I got my hands on their book, I was 100% certain.

Marketing has moved on. Thanks to the Internet, the whole way the world sells and does business has moved on. This book is an easy to understand blueprint for engaging your audience and demonstrating your company's value proposition efficiently and effectively in this new age of marketing.

Valuable Content Marketing has become my new marketing Bible and I'd recommend it to ALL students, marketing professionals and businesspeople. I have been so inspired by Sonja and Sharon's thought leadership and signposting of UK companies through their Valuable Content awards, that I've started my own content marketing consultancy this year.
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Format: Paperback
I read this book because it was given to me by someone I respect. It isn't an area I thought I needed input on, as very few leads are generated for my business through on-line material. However, I was amazed at the common sense of the core messages about communication. Whilst clearly targeted to online media, the simplicity of the message applies in almost any situation. A lot of the ideas are at face value, just common sense, the problem is that common sense isn't all that common!

I can certainly see the relevance for the on-line aspects, and it has changed significantly my view of the importance of this form of communication, regardless of whether i expect to win business through it. In fact it has convinced me to recruit someone into my business with the specific objective of improving our communication in all the areas covered by the book, and specifically our social media output.

It was an easy read, and well worth a read by anyone in business that values the way it communicates with customers, targets and even its own employees. The world changes at tremendous pace and this book will help you keep up.
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Format: Paperback
This isn't just a book about marketing. This is a book about a new way of doing business.

If you own a business, and do any online marketing, you've probably realised that things have changed in recent years. You can't just plonk your phone number on a website and expect people to phone you. You can't just buy adverts. You need to offer potential customers something valuable, which they'd appreciate. Only then can you overcome buyers' cynicism and attract the kind of clients you want to work with.

This book should be a bible for business owners. It has lots of actionable tactics about how you can create the right kind of content, get it to your right audience and attract buyers. It also shows how you can get your sales team to use content as an effective prospecting/lead generation tool.

Valuable Content Marketing is a very valuable book - definitely worth reading. And if you're a content marketing novice, I'd also recommend talking to Sonja and Sharon on Twitter (@sonjajefferson and @sjtanton) and reading the content on their website (valuablecontent.co.uk) - they're excellent people to work with!
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